Package Design - May 2015 - 10

snap

SHOTS

Made for Men
Amway's Artistry Men debuts with formulations
and a design with men in mind.

M

en and women are biologically different, and so are their skincare needs. This
premise fueled the development of the Artistry Men brand, a skincare collection that's more than repackaged products developed for women.
"The Artistry Men Collection optimizes the modern man's skincare regimen," says
vice president of global beauty Maud Pansing. "It's formulated to perform with technology specialized to a man's skin and a signature packaging aesthetic that speaks to his
strength and style." Artistry scientists found that men have two primary skincare needs,
oil control and hydration, and these needs are true for men of all ages and ethnicities.
Higher testosterone levels trigger more sebum production, which creates more oil and
shine. Despite this increase in oil production, men's skin tends to be drier on the surface
due to lower levels of natural moisture factor (NMF). Further, shaving disrupts the skin's
barrier function, promoting dryness through moisture loss. In response to these findings
Artistry scientists created DermaSync Complex, the technology that powers the Artistry Men Collection.
To help men identify the product line as made for them, Amway chose to stay with
category cues of black and simple, architectural lines. Demonstrating that category
cues are valued beyond the retail shelf, as Artistry products are sold exclusively through
a network of Amway independent business owners worldwide.

Packing in
Personalization
Redken puts product customization
in its brand fans' hands.

S

tructural package design helps Redken, a L'Oreal company, win the PCD
Congress packaging innovation award (www.pcd-congress.com) in the
Hygiene & Hair Care category for its VariBlend-powered Blonde Idol
Custom-Tone daily conditioner, a dual-dispenser format that delivers a six-step
custom-blend regimen.
The six-position, custom-blending design of the VariBlend (www.variblend.
com) system allows end-users to design a personalized six-week hair regimen by
simply turning the dispenser head one stop each week to gradually dial in more
color. The dispenser's design enables beauty brands to deliver a custom experience, without the logistical challenges of distributing a personalized product
formulated at a personal care product manufacturing site.

10

MAY 2015


http://www.pcd-congress.com http://www.variblend.com http://www.variblend.com

Package Design - May 2015

Table of Contents for the Digital Edition of Package Design - May 2015

Package Design - May 2015
Contents
Editor’s Letter
Front Panel
Snapshots
Design Matters Series: Ximena O’Reilly
Brand Characters
Dialogue by Design
Hba Preshow Planner
Product Focus: Special Effects
Accessing Premium Style
Robust Meets Sophistication
Debate & Discuss: Design Agency Selection and Compensation
Index of Advertisers
Field Notes
Package Design - May 2015 - Intro
Package Design - May 2015 - BB1
Package Design - May 2015 - BB2
Package Design - May 2015 - Package Design - May 2015
Package Design - May 2015 - Cover2
Package Design - May 2015 - 1
Package Design - May 2015 - Contents
Package Design - May 2015 - 3
Package Design - May 2015 - Editor’s Letter
Package Design - May 2015 - 5
Package Design - May 2015 - Front Panel
Package Design - May 2015 - 7
Package Design - May 2015 - 8
Package Design - May 2015 - BI1
Package Design - May 2015 - BI2
Package Design - May 2015 - 9
Package Design - May 2015 - Snapshots
Package Design - May 2015 - 11
Package Design - May 2015 - 12
Package Design - May 2015 - 13
Package Design - May 2015 - Design Matters Series: Ximena O’Reilly
Package Design - May 2015 - 15
Package Design - May 2015 - 16
Package Design - May 2015 - 17
Package Design - May 2015 - 18
Package Design - May 2015 - 19
Package Design - May 2015 - 20
Package Design - May 2015 - 21
Package Design - May 2015 - Brand Characters
Package Design - May 2015 - 23
Package Design - May 2015 - 24
Package Design - May 2015 - 25
Package Design - May 2015 - 26
Package Design - May 2015 - 27
Package Design - May 2015 - Dialogue by Design
Package Design - May 2015 - 29
Package Design - May 2015 - 30
Package Design - May 2015 - 31
Package Design - May 2015 - Hba Preshow Planner
Package Design - May 2015 - 33
Package Design - May 2015 - 34
Package Design - May 2015 - 35
Package Design - May 2015 - 36
Package Design - May 2015 - 37
Package Design - May 2015 - 38
Package Design - May 2015 - 39
Package Design - May 2015 - 40
Package Design - May 2015 - 41
Package Design - May 2015 - 42
Package Design - May 2015 - 43
Package Design - May 2015 - Product Focus: Special Effects
Package Design - May 2015 - 45
Package Design - May 2015 - 46
Package Design - May 2015 - 47
Package Design - May 2015 - Accessing Premium Style
Package Design - May 2015 - 49
Package Design - May 2015 - 50
Package Design - May 2015 - 51
Package Design - May 2015 - 52
Package Design - May 2015 - 53
Package Design - May 2015 - Robust Meets Sophistication
Package Design - May 2015 - 55
Package Design - May 2015 - 56
Package Design - May 2015 - 57
Package Design - May 2015 - 58
Package Design - May 2015 - 59
Package Design - May 2015 - 60
Package Design - May 2015 - 61
Package Design - May 2015 - Debate & Discuss: Design Agency Selection and Compensation
Package Design - May 2015 - 63
Package Design - May 2015 - 64
Package Design - May 2015 - 65
Package Design - May 2015 - 66
Package Design - May 2015 - 67
Package Design - May 2015 - 68
Package Design - May 2015 - 69
Package Design - May 2015 - 70
Package Design - May 2015 - 71
Package Design - May 2015 - 72
Package Design - May 2015 - 73
Package Design - May 2015 - 74
Package Design - May 2015 - 75
Package Design - May 2015 - 76
Package Design - May 2015 - 77
Package Design - May 2015 - 78
Package Design - May 2015 - 79
Package Design - May 2015 - 80
Package Design - May 2015 - 81
Package Design - May 2015 - 82
Package Design - May 2015 - 83
Package Design - May 2015 - 84
Package Design - May 2015 - 85
Package Design - May 2015 - 86
Package Design - May 2015 - Index of Advertisers
Package Design - May 2015 - Field Notes
Package Design - May 2015 - Cover3
Package Design - May 2015 - Cover4
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