Package Design - May 2015 - 44

Wednesday, June 10
Naturals Track

Market Strategy

Natural Compounds & Ingredients

1:00 P.M.-
2:30 P.M.

u

u

u

continued

Panel Discussion: How to Formulate with
Natural Bases & Compounds
Gauging Activity Levels in Popular
Natural Ingredients
Foraging for the Most Promising
Botanical & Food Ingredients

Product Development

Signature Product & Package Design
u

u

u

Men's Corner - Branding & Marketing for
the Men's Market
Panel Discussion: Developing a
Signature Package Design
Pack a Punch! Creating Packaging
Systems That Are Easy to Use &
Attractive to Buy

Do-It-Yourself & At-Home-Use
Product Development
u

u

u

Regulatory & Safety Compliance

2:45 P.M.-
4:00 P.M.

u

u

AL L NEW!

u

Technology & Innovation

Macro Retail Economics to Inform Your
Market Strategy & Outlook Planning
Panel Discussion: Inside Information
from Real Women Who Put Products on
Shelves, on Air, and on the Map

u

u

Panel Discussion: Leading-Edge Skin
Care Technology & Innovation
Health & Beauty Devices - Exploring the
Opportunities in Diagnostic, Therapeutic
& Preventative Device Technologies

Health & Beauty 101

Market Strategy

Product Development

Plenary Keynote: Health & Beauty Industry Outlook: Present & Future

10:00 A.M.-
11:45 A.M.

Product Launch 101 Workshop
u

u

u

It's All About the Branding, Baby: How to
Develop Your Brand Using a Simple Mix
of Resources
Successfully Developing a Product Line
& Balanced Budget
Positioning Your Brand for Funding and
Acquisition

HBA for Newbies Workshop
u

u

u

2:45 P.M.-
4:00 P.M.

u

Thursday, June 11

9:30 A.M.-
10:00 A.M.

1:00 P.M.-
2:30 P.M.

Forging Retail Partnerships

Accurately Labeling Organic or NaturalsBased Products
The Science of Safe-to-Use Natural
Cosmetics in America & Abroad

Tapping the Do-It-Yourself Convenience
Economy for New Product Development
Opportunities
Panel Discussion: A Few Words on
Safety - Debating the Blurring Lines
Around "Professional Use Only"
Case Study: The Beauty of Custom
Color - How We Embraced the Need for
Personalized At-Home Hair Care

u
u

u

u
u

Packaging Innovation & Design
u

Heritage Luxury Brand Strategies that
Emerging Brands Can Utilize
Luxury Brand Signature Storytelling
Masstige Market Products That Most
Successfully Emulate Luxury Brands,
and Why

u

u

Branding Strategy

Implementing Iron-Clad Intellectual
Property Protection
Fulfilling Packaging & Labeling
Requirements from Top to Bottom
Product Safety for Newbies - What's
Safe for Consumer Use vs. Professional
Use Only

Finding Distributors & Certified Labs
Workshop
u

Luxury & Prestige Brand Best
Practices

Working with FDA-Certified Labs &
Meeting Their Testing Requirements
What It Takes to Forge a Retail Partnership
Finding & Approaching Domestic &
International Distributors

u

u

u

Panel Discussion: How Small Brand
Agility Can Beat Big Brand Market
Dominance
Capture That ROI: Translating Branding
Campaigns into Revenue & Profit
Case Study: Championing Brick & Mortar
Distribution One Store at a Time

Building a Strong Brand Narrative
u

u

The Reasoning Behind Great Packaging
Design Decisions & Their Impact on
Market Performance
Case Study: A Successful PostConsumer Recycling Package Utility with
an Innovative Initiative
Creating Ergonomic Primary
Packaging Design

3D Printing & IoT Utilities for Product
Management
u

u

u

Packaging in the Next Dimension: 3D
Printing Materials & Applications for
Manufacturing & Production
New & Emerging Internet of Things (IoT)
Applications for Product Management
Case Study: The Glamor in Efficiency

Product Development Focus

Creating a Singular Brand Vision That
Consistently Engages New & Returning
Customers
Claiming Green in Your Product Story -
The Influence of Green Product Claims
on Purchase Intent and Brand Perception

u

ICMAD Panel of Expert Case Studies

The Independent Cosmetic Manufacturers &
Distributors Association brings together an
invaluable combination of experts to shed
light on product development opportunities
and strategies across a variety of health and
beauty categories. This series of case studies
will reveal the latest in nail, fragrance, and color
cosmetics product development trends and
innovations sweeping the market.

©UBM Canon 2015. Program accurate at time of print. UBM reserves the right to alter venue, speakers, and/or content.

Show Information
Location:

Expo Hall hours:

Produced and Managed by:

Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001

Tuesday-Wednesday, June 9-10, 2015
10:00 A.M.-4:00 P.M.
Thursday, June 11, 2015
10:00 A.M.-3:00 P.M.

UBM Canon
2901 28th Street, Suite 100
Santa Monica, CA 90405
UBMCanon.com

Conference hours:

Travel & Hotel:

Tuesday-Thursday, June 9-11, 2015
9:30 A.M.-4:00 P.M.

For travel discounts, hotel reservations, and
more, visit HBAExpo.com/PD

44

MAY 2015


http://www.UBMCanon.com http://www.HBAExpo.com/PD

Package Design - May 2015

Table of Contents for the Digital Edition of Package Design - May 2015

Package Design - May 2015
Contents
Editor’s Letter
Front Panel
Snapshots
Design Matters Series: Ximena O’Reilly
Brand Characters
Dialogue by Design
Hba Preshow Planner
Product Focus: Special Effects
Accessing Premium Style
Robust Meets Sophistication
Debate & Discuss: Design Agency Selection and Compensation
Index of Advertisers
Field Notes
Package Design - May 2015 - Intro
Package Design - May 2015 - BB1
Package Design - May 2015 - BB2
Package Design - May 2015 - Package Design - May 2015
Package Design - May 2015 - Cover2
Package Design - May 2015 - 1
Package Design - May 2015 - Contents
Package Design - May 2015 - 3
Package Design - May 2015 - Editor’s Letter
Package Design - May 2015 - 5
Package Design - May 2015 - Front Panel
Package Design - May 2015 - 7
Package Design - May 2015 - 8
Package Design - May 2015 - BI1
Package Design - May 2015 - BI2
Package Design - May 2015 - 9
Package Design - May 2015 - Snapshots
Package Design - May 2015 - 11
Package Design - May 2015 - 12
Package Design - May 2015 - 13
Package Design - May 2015 - Design Matters Series: Ximena O’Reilly
Package Design - May 2015 - 15
Package Design - May 2015 - 16
Package Design - May 2015 - 17
Package Design - May 2015 - 18
Package Design - May 2015 - 19
Package Design - May 2015 - 20
Package Design - May 2015 - 21
Package Design - May 2015 - Brand Characters
Package Design - May 2015 - 23
Package Design - May 2015 - 24
Package Design - May 2015 - 25
Package Design - May 2015 - 26
Package Design - May 2015 - 27
Package Design - May 2015 - Dialogue by Design
Package Design - May 2015 - 29
Package Design - May 2015 - 30
Package Design - May 2015 - 31
Package Design - May 2015 - Hba Preshow Planner
Package Design - May 2015 - 33
Package Design - May 2015 - 34
Package Design - May 2015 - 35
Package Design - May 2015 - 36
Package Design - May 2015 - 37
Package Design - May 2015 - 38
Package Design - May 2015 - 39
Package Design - May 2015 - 40
Package Design - May 2015 - 41
Package Design - May 2015 - 42
Package Design - May 2015 - 43
Package Design - May 2015 - Product Focus: Special Effects
Package Design - May 2015 - 45
Package Design - May 2015 - 46
Package Design - May 2015 - 47
Package Design - May 2015 - Accessing Premium Style
Package Design - May 2015 - 49
Package Design - May 2015 - 50
Package Design - May 2015 - 51
Package Design - May 2015 - 52
Package Design - May 2015 - 53
Package Design - May 2015 - Robust Meets Sophistication
Package Design - May 2015 - 55
Package Design - May 2015 - 56
Package Design - May 2015 - 57
Package Design - May 2015 - 58
Package Design - May 2015 - 59
Package Design - May 2015 - 60
Package Design - May 2015 - 61
Package Design - May 2015 - Debate & Discuss: Design Agency Selection and Compensation
Package Design - May 2015 - 63
Package Design - May 2015 - 64
Package Design - May 2015 - 65
Package Design - May 2015 - 66
Package Design - May 2015 - 67
Package Design - May 2015 - 68
Package Design - May 2015 - 69
Package Design - May 2015 - 70
Package Design - May 2015 - 71
Package Design - May 2015 - 72
Package Design - May 2015 - 73
Package Design - May 2015 - 74
Package Design - May 2015 - 75
Package Design - May 2015 - 76
Package Design - May 2015 - 77
Package Design - May 2015 - 78
Package Design - May 2015 - 79
Package Design - May 2015 - 80
Package Design - May 2015 - 81
Package Design - May 2015 - 82
Package Design - May 2015 - 83
Package Design - May 2015 - 84
Package Design - May 2015 - 85
Package Design - May 2015 - 86
Package Design - May 2015 - Index of Advertisers
Package Design - May 2015 - Field Notes
Package Design - May 2015 - Cover3
Package Design - May 2015 - Cover4
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