Package Design - May 2015 - (Page 46)

A D V E R T O R I A L T H O U G H T L E A D E R S E R I E S Talking with... Jim Reiman Director of Sales, Sun Chemical Security Package Design: Why should tions is a taggant-sensor system. If brands be so concerned with you think of any dispenser-refill counterfeiting? relationship, we have the ability to Jim Reiman: Most brands that are put a sensor in a dispenser and a popular are also counterfeited, special marker on the package. and sometimes brand owners The sensor authenticates the refill Good News for Glass don't even know their goods are to be sure it's original and then it being copied. Others become identifies what kind of refill it is. aware of counterfeiting in differ- There are all kinds of uses for sen- ent ways, such as stumbling on sors and dispensers, such as razor stand out from the competition to warranty fraud that brings it to blades, hand soaps, beverages, their attention. Recognizing coun- oral care, and medical devices, and metachromic inks that terfeit potential is important in among others. We also offer a appear to change color with dif- today's competitive markets to covert taggant-reader system that ferent light sources. Hiding images take back market share. includes our Verigard™ technol- on the package using proprietary ogy. It works on the same principle software is another way to protect PD: How can brands deploy anti- as our taggant-sensor system, but products. counterfeiting solutions? offers field authentication and a JR: One of our most unique solu- Manufacturers can ensure their items garner more interest at the point of sale by using organic UV screen inks, pre-treatment sprays and special effects solutions specially formulated and directly printed on glass. "These inks are environmentallyfriendly and sustainable, and a good higher level of security. In this tech- PD: How does Sun Chemical work fit for many industries including the nology, a chemical marker is with brands to find the right anti- wine and spirits industry. Organic UV placed in invisible or hidden inks, counterfeiting solution? screen ink decoration is a newer and coatings or adhesives, and a spe- JR: We offer our expertise to help very exciting capability for glass, cial reader is used to look for the customers articulate and imple- offering bright, vibrant color and an presence of that taggant. Applica- ment sound brand protection tions are diverse, including strategies. We ask fundamental pharma, cosmetics and personal questions that might seem simple care, as well as tech hardware and but require critical thought early distilled spirits. on. For example, who will authen- extensive palette," reports Bob Nersesian, product manager for Sun Chemical, adding that these inks offer outstanding adhesion to glass substrates, high gloss, excellent abrasion and chemical resistance. While the cost of organic and inorganic inks is comparable, he says, organic ticate products in the supply PD: What are some other advances chain? There are often multiple in ink technologies for anti-counter- answers to this question (consum- feiting measures? ers, law enforcement, company JR: Special effects inks can be investigators, etc.), and each will inks save energy and time, thanks to used for brand protection, includ- dictate the technologies selected a quick curing in a small space. ing color-shifting inks that appear and the actions that follow. to change color with view angle sunchemical.com/glassdecorating To learn more about how to protect brand investments from counterfeit packaging, read the white paper For more information, visit www.rdleverage.com or www.hugheslink.com. at www.sunchemical.com/brand-protection-whitepaper-anti-counterfeiting. 46 MAY 2015 http://www.sunchemical.com/glassdecorating http://www.sunchemical.com/glassdecorating http://www.sunchemical.com/brand-protection-whitepaper-anti-counterfeiting

Package Design - May 2015

Table of Contents for the Digital Edition of Package Design - May 2015

Package Design - May 2015
Contents
Editor’s Letter
Front Panel
Snapshots
Design Matters Series: Ximena O’Reilly
Brand Characters
Dialogue by Design
Hba Preshow Planner
Product Focus: Special Effects
Accessing Premium Style
Robust Meets Sophistication
Debate & Discuss: Design Agency Selection and Compensation
Index of Advertisers
Field Notes
Package Design - May 2015 - Intro
Package Design - May 2015 - BB1
Package Design - May 2015 - BB2
Package Design - May 2015 - Package Design - May 2015
Package Design - May 2015 - Cover2
Package Design - May 2015 - 1
Package Design - May 2015 - Contents
Package Design - May 2015 - 3
Package Design - May 2015 - Editor’s Letter
Package Design - May 2015 - 5
Package Design - May 2015 - Front Panel
Package Design - May 2015 - 7
Package Design - May 2015 - 8
Package Design - May 2015 - BI1
Package Design - May 2015 - BI2
Package Design - May 2015 - 9
Package Design - May 2015 - Snapshots
Package Design - May 2015 - 11
Package Design - May 2015 - 12
Package Design - May 2015 - 13
Package Design - May 2015 - Design Matters Series: Ximena O’Reilly
Package Design - May 2015 - 15
Package Design - May 2015 - 16
Package Design - May 2015 - 17
Package Design - May 2015 - 18
Package Design - May 2015 - 19
Package Design - May 2015 - 20
Package Design - May 2015 - 21
Package Design - May 2015 - Brand Characters
Package Design - May 2015 - 23
Package Design - May 2015 - 24
Package Design - May 2015 - 25
Package Design - May 2015 - 26
Package Design - May 2015 - 27
Package Design - May 2015 - Dialogue by Design
Package Design - May 2015 - 29
Package Design - May 2015 - 30
Package Design - May 2015 - 31
Package Design - May 2015 - Hba Preshow Planner
Package Design - May 2015 - 33
Package Design - May 2015 - 34
Package Design - May 2015 - 35
Package Design - May 2015 - 36
Package Design - May 2015 - 37
Package Design - May 2015 - 38
Package Design - May 2015 - 39
Package Design - May 2015 - 40
Package Design - May 2015 - 41
Package Design - May 2015 - 42
Package Design - May 2015 - 43
Package Design - May 2015 - Product Focus: Special Effects
Package Design - May 2015 - 45
Package Design - May 2015 - 46
Package Design - May 2015 - 47
Package Design - May 2015 - Accessing Premium Style
Package Design - May 2015 - 49
Package Design - May 2015 - 50
Package Design - May 2015 - 51
Package Design - May 2015 - 52
Package Design - May 2015 - 53
Package Design - May 2015 - Robust Meets Sophistication
Package Design - May 2015 - 55
Package Design - May 2015 - 56
Package Design - May 2015 - 57
Package Design - May 2015 - 58
Package Design - May 2015 - 59
Package Design - May 2015 - 60
Package Design - May 2015 - 61
Package Design - May 2015 - Debate & Discuss: Design Agency Selection and Compensation
Package Design - May 2015 - 63
Package Design - May 2015 - 64
Package Design - May 2015 - 65
Package Design - May 2015 - 66
Package Design - May 2015 - 67
Package Design - May 2015 - 68
Package Design - May 2015 - 69
Package Design - May 2015 - 70
Package Design - May 2015 - 71
Package Design - May 2015 - 72
Package Design - May 2015 - 73
Package Design - May 2015 - 74
Package Design - May 2015 - 75
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Package Design - May 2015 - 77
Package Design - May 2015 - 78
Package Design - May 2015 - 79
Package Design - May 2015 - 80
Package Design - May 2015 - 81
Package Design - May 2015 - 82
Package Design - May 2015 - 83
Package Design - May 2015 - 84
Package Design - May 2015 - 85
Package Design - May 2015 - 86
Package Design - May 2015 - Index of Advertisers
Package Design - May 2015 - Field Notes
Package Design - May 2015 - Cover3
Package Design - May 2015 - Cover4
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