Package Design - May 2015 - 60

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Talking product development and design with...

John Cunningham Director of Innovation - G3 Enterprises
G3 Enterprises, a leading bever-

John Cunningham: Based in

ultraviolet light -- when a bottle

PD: What are some examples of

age packaging manufacturing in

part on research showing that

is exposed to sunlight, the label

effective bottle designs using

California, was founded by the

consumers are more likely to

and cap changes color revealing a

these technologies?

third generation of the Gallo fam-

purchase a bottle once they pick

new image or message.

JC: We have some customers

ily with the vision of expanding

it up from a shelf, we launched

services and increasing produc-

our G-Ink technology about a

of creative options for interac-

signs. Meanwhile, to create sam-

tivity to better serve the wine and

year and a half ago for both la-

tive label and cap designs that

ple packages that would further

spirits industry. G3 continues its

bels and caps. The G-Ink effects

will not only catch the eye of the

inspire designers and maximize

innovations in wine packaging for

include bichromic ink, an ink that

consumer but engage them with

the benefits of our ink technolo-

both performance and presenta-

changes color when viewed from

useful information, like when the

gies, we worked with Emcee De-

tion, such as the recent introduc-

different angles, and thermo-

wine in the bottle has reached the

sign on concept bottles.

tion of a new G-Ink™ technology.

chromic ink, an ink that changes

ideal drinking temperature. We

color within a defined tempera-

can also mix these effects on our

this project in a real way, from the

Package Design: How is G3's G-

ture range. Recently, we've added

screw caps and labels to create

naming exercise to the total pack-

Ink™ changing bottle design?

photochromic inks that react to

very unique effects.

age design. Once names were

G-Ink is opening a new wold

who already use G-Ink in their de-

The designers approached

chosen, they moved into the deThe concept bottles were designed by Emcee Design in Sacramento, CA. Emcee Design is a Brand Identity
and Design Studio, a division of Mering Carson. Emcee Design's integrative strategic approach and disciplined graphic design keeps the firm on the cutting edge of brand identity.

sign concept phase, taking both G
Ink and traditional ink colors into
consideration. The integration of
the ink technology between caps
and labels was also carefully considered, as were the commercial
processes for printing.
PD: How important are solid partnerships during the design phase?
JC: Collaboration is the key!
From the concept bottle project, Emcee Design helped our
manufacturing team to understand the creative process and
the mindset of designers. We also
helped them understand the ink
characteristics and our manufac-

Flutter: In this concept bottle,
thermochromic ink technology
led the designer to the idea of
transformation. As the ink goes
from room temperature to a
chilled state, it provided the
perfect opportunity to illustrate
a butterfly transforming from a
caterpillar.

Khameleon: This concept bottle
illustrates the relationship between color change and survival.
Bichromic colors were paired to
mimic the chameleon's ability to
camouflage itself . The product
name came about naturally since
the creature is indigenous to the
wine region of Tanzania.

NightLife: The NightLife concept
bottle came about using the
deep cooler bichromic colors to
create a twilight background and
the thermochromics colors to illuminate lanterns and fireflies.

turing process to achieve the best
creative designs possible. We
are starting to work closely with
more wineries and designers to
develop these unique, integrated
bottle designs taking advantage
of the G-Ink technology.

For more information or to request samples, visit www.g3enterprises.com or
For more information, visit www.rdleverage.com or www.hugheslink.com.
email G3.info@G3Enterprises.com.
60

MAY 2015


http://www.g3enterprises.com

Package Design - May 2015

Table of Contents for the Digital Edition of Package Design - May 2015

Package Design - May 2015
Contents
Editor’s Letter
Front Panel
Snapshots
Design Matters Series: Ximena O’Reilly
Brand Characters
Dialogue by Design
Hba Preshow Planner
Product Focus: Special Effects
Accessing Premium Style
Robust Meets Sophistication
Debate & Discuss: Design Agency Selection and Compensation
Index of Advertisers
Field Notes
Package Design - May 2015 - Intro
Package Design - May 2015 - BB1
Package Design - May 2015 - BB2
Package Design - May 2015 - Package Design - May 2015
Package Design - May 2015 - Cover2
Package Design - May 2015 - 1
Package Design - May 2015 - Contents
Package Design - May 2015 - 3
Package Design - May 2015 - Editor’s Letter
Package Design - May 2015 - 5
Package Design - May 2015 - Front Panel
Package Design - May 2015 - 7
Package Design - May 2015 - 8
Package Design - May 2015 - BI1
Package Design - May 2015 - BI2
Package Design - May 2015 - 9
Package Design - May 2015 - Snapshots
Package Design - May 2015 - 11
Package Design - May 2015 - 12
Package Design - May 2015 - 13
Package Design - May 2015 - Design Matters Series: Ximena O’Reilly
Package Design - May 2015 - 15
Package Design - May 2015 - 16
Package Design - May 2015 - 17
Package Design - May 2015 - 18
Package Design - May 2015 - 19
Package Design - May 2015 - 20
Package Design - May 2015 - 21
Package Design - May 2015 - Brand Characters
Package Design - May 2015 - 23
Package Design - May 2015 - 24
Package Design - May 2015 - 25
Package Design - May 2015 - 26
Package Design - May 2015 - 27
Package Design - May 2015 - Dialogue by Design
Package Design - May 2015 - 29
Package Design - May 2015 - 30
Package Design - May 2015 - 31
Package Design - May 2015 - Hba Preshow Planner
Package Design - May 2015 - 33
Package Design - May 2015 - 34
Package Design - May 2015 - 35
Package Design - May 2015 - 36
Package Design - May 2015 - 37
Package Design - May 2015 - 38
Package Design - May 2015 - 39
Package Design - May 2015 - 40
Package Design - May 2015 - 41
Package Design - May 2015 - 42
Package Design - May 2015 - 43
Package Design - May 2015 - Product Focus: Special Effects
Package Design - May 2015 - 45
Package Design - May 2015 - 46
Package Design - May 2015 - 47
Package Design - May 2015 - Accessing Premium Style
Package Design - May 2015 - 49
Package Design - May 2015 - 50
Package Design - May 2015 - 51
Package Design - May 2015 - 52
Package Design - May 2015 - 53
Package Design - May 2015 - Robust Meets Sophistication
Package Design - May 2015 - 55
Package Design - May 2015 - 56
Package Design - May 2015 - 57
Package Design - May 2015 - 58
Package Design - May 2015 - 59
Package Design - May 2015 - 60
Package Design - May 2015 - 61
Package Design - May 2015 - Debate & Discuss: Design Agency Selection and Compensation
Package Design - May 2015 - 63
Package Design - May 2015 - 64
Package Design - May 2015 - 65
Package Design - May 2015 - 66
Package Design - May 2015 - 67
Package Design - May 2015 - 68
Package Design - May 2015 - 69
Package Design - May 2015 - 70
Package Design - May 2015 - 71
Package Design - May 2015 - 72
Package Design - May 2015 - 73
Package Design - May 2015 - 74
Package Design - May 2015 - 75
Package Design - May 2015 - 76
Package Design - May 2015 - 77
Package Design - May 2015 - 78
Package Design - May 2015 - 79
Package Design - May 2015 - 80
Package Design - May 2015 - 81
Package Design - May 2015 - 82
Package Design - May 2015 - 83
Package Design - May 2015 - 84
Package Design - May 2015 - 85
Package Design - May 2015 - 86
Package Design - May 2015 - Index of Advertisers
Package Design - May 2015 - Field Notes
Package Design - May 2015 - Cover3
Package Design - May 2015 - Cover4
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