Package Design - January/February 2016 - (Page 6)

F R O N T PA N E L event coverage from the world of design 2016 Package Design Matters Conference PDMC expands-offering pre-conference workshops and even more networking opportunities in inspiring and educational environments. M ore than 200 senior decision makers gathered in southwestern coastal Florida, this January, for the 2016 Package Design Matters Conference. Now in its second year, the Package Design Matters Conference was created in collaboration with the marketing, design and branding communities to deliver a more personalized, relevant conference experience with actionable content and more opportunities for networking with peers. We've continued that tradition of collaboration to build a multi-faceted event that breaks down the silos to enable designers and marketers to partner more effectively, leverage the latest trends and best practices, and educate and understand how strategic and holistic design from insights to strategy and from package design to shelf can drive better business results for brands. In addition to PDMC and the D event, we've created two pre-conference workshops. The Innovation Workshop, which explores the landscape for inspiring digital content through packaging and marketing innovation, and encourages attendees to ask themselves, What else can they do to ensure ▸ continued on page 8 6 January/February 2016 ABOVE David Simnick, CEO of SoapBox, explains how design can drive societal change as ascending brands can use their businesses to improve peoples' lives all around the world. LEFT Sam Cheow, chief product accelerator, L'Oréal USA, advocates the support and growth of a rebellious spirit within large organizations to drive innovations as quickly and effectively as entrepreneurial brands.

Table of Contents for the Digital Edition of Package Design - January/February 2016

Package Design - January/February 2016
Table of Contents
Editor’s Letter
Front Panel
Defiant Designs
Fruits of Their Labor
Celebrating Design’s Best
Debate & Discuss Preview
Branching Out
Product Focus: Closures and Bottles
Index of Advertisers
Field Notes: Straight to Lovers’ Hearts

Package Design - January/February 2016