The marketing and creative
leaders behind the Fisher Nuts
and Orchard Valley Harvest
brands share their recipe for
BY LINDA CASEY
ransforming the Fisher and Orchard
Valley Harvest brands, John B. Sanfilippo & Son Inc. ( JBSS) senior vice
president of global marketing Howard Brandeisky and director of creative services
Roseanne Christman collaborated on marketing
and design investments that significantly
improved both brands.
With the benefit of more than a quarter of a century of marketing experience, Brandeisky argues that the smart marketers have
long left the older marketing methods that focused on "simply lecturing the consumers." Instead, Brandeisky and marketers like him
are thinking more about providing relevant content to their consumers that builds connections that lift markets.
Table of Contents for the Digital Edition of Package Design - April 2016