Package Design - April 2016 - (Page 33)

C O V E R PA G E O P T I O N 1 A NAme Worth RemembeRing three critical steps to creating and protecting your trademark. E By Bernardino reynoso mbodied in logos and symbols (Nike's Swoosh), color schemes ( John Deere's green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method's product packaging), trademarks distinguish products and services of one provider from those of another, ensuring that customers do not confuse their source. In fact, avoiding consumer confusion is trademark law's primary goal. PACKAGEDESIGNMAG.COM 33 http://www.PACKAGEDESIGNMAG.COM

Table of Contents for the Digital Edition of Package Design - April 2016

Package Design - April 2016
Editor’s Letter
Front Panel
Turbo-Charging Heritage Brands
The Challenge Begins
Rebranding More Than the Bag
A Name Worth Remembering
Debate & Discuss
Product Focus:
Index of Advertisers
Field Notes

Package Design - April 2016