C O V E R PA G E O P T I O N 1
A NAme Worth
three critical steps to creating and protecting your trademark.
By Bernardino reynoso
mbodied in logos and symbols (Nike's Swoosh), color schemes ( John Deere's green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method's product packaging), trademarks distinguish products and services of one provider from those of another, ensuring that customers do not
confuse their source. In fact, avoiding consumer confusion is trademark law's primary goal.
Table of Contents for the Digital Edition of Package Design - April 2016