Package Design - April 2016 - (Page 38)

DEBATE & DISCUSS T he impact of the creative brief and RFPs on the package design process is anything but small. In this editorial, we will spotlight experts, including Chet Rutledge, director of packaging solutions for Walmart, to discuss requests for proposals, project quotes and creative briefs, and how these vehicles can be optimized for kicking off collaborative relationships. 38 APRIL 2016

Table of Contents for the Digital Edition of Package Design - April 2016

Package Design - April 2016
Editor’s Letter
Front Panel
Turbo-Charging Heritage Brands
The Challenge Begins
Rebranding More Than the Bag
A Name Worth Remembering
Debate & Discuss
Product Focus:
Index of Advertisers
Field Notes

Package Design - April 2016