Package Design - April 2016 - (Page 4)
FROM THE E D I T O R
BY LIN DA CASE Y
11262 Cornell Park Dr. Cincinnati, OH 45242
The Call to Do More
t becomes so easy to forget about the people in our lives as we go through our days looking to grow
market share, revenue and value for our brands. But the call to do more became even clearer for
me while putting together this issue. About mid-way through the issue preparation cycle, my
nearly always healthy mother-in-law Mary Ann took ill and was admitted to the hospital. That was on
a Monday. She was diagnosed with liver cancer on Thursday and pancreatic cancer on Friday. Mary
Ann passed on Sunday.
Mary Ann is not the first close relative to lose the battle against cancer. My little brother Lenny lost
his battle against leukemia on December 25, 1982. I'll never forget that Christmas eve. We were
making a little care package for Santa Claus. I went upstairs to our bedroom to get some different
colored markers, and soon after my return, my seven-year-old brother had a heart attack from years
upon years of chemotherapy. Lenny was so scared. My parents and I are still devastated.
Although we can't bring Lenny or Mary Ann back, we aren't completely powerless against disease.
Every day, we can make choices that help ensure that fewer people die from cancer, lack of water or
any variety of unfortunate circumstances by choosing to support brands with strong social missions.
This year, Package Design has chosen Granum Inc.'s Choice Organic Teas for the Makeover
Challenge. (Makeover Challenge is our annual blue-sky contest, sponsored by Printpack. Turn to page
20 for more information about the brand and the contest.) Choice Organic Teas has a strong social
responsibility program, including support for the Chai for Cancer campaign coordinated by the Max
Foundation, a global health non-profit organization. The brand has donated Masala Chai along with
cups and other materials to raise awareness and funds for people facing cancer in India, through this
program. Choice Organic Teas also donates tea and other grocery items to local causes, such as Puget
Sound Labor Agency's food bank and Food Lifeline, a member of the Feeding America network.
I know that Choice isn't alone in its philanthropic work, and I urge Package Design readers to share
their philanthropic work with the rest of the community via our website: www.packagedesignmag.
com/share India Nagy, creative director for Choice Organic Teas, aims to change the
world one cup at a time. Let's change the world one story at a time.
With a warm heart and deep appreciation,
SENIOR VP/GROUP PUBLISHER
PUBLISHING & BRAND SERVICES COORDINATOR
AUDIENCE DEVELOPMENT DIRECTOR
PACKAGE DESIGN SUBSCRIPTION SERVICES
P.O. Box 1060 Skokie, IL 60076
P: (847) 763-4938 F: (847) 763-9030
REPRINTS / E-PRINTS / PLAQUES
Content Sales Specialist
717-632-3535 Ext. 8265
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Table of Contents for the Digital Edition of Package Design - April 2016
Package Design - April 2016
Turbo-Charging Heritage Brands
The Challenge Begins
Rebranding More Than the Bag
A Name Worth Remembering
Debate & Discuss
Index of Advertisers
Package Design - April 2016