Package Design - April 2016 - (Page 8)

SNAP SHOTS Luxury : Showcasing packaging all around. b y: K at i e G r av e ly Prominent Design Brand refresh takes winery facts and elevates them on label. A Premium Look Brand goes to refresh for baby brand. J ust born, a brand that focuses on a baby's sleep environment and bath time, went through a brand refresh to update its line. The top two branding and marketing objectives of Just born were to create a premium packaging that showcases the brand's signature product collections, specifically in the Well Sleep category and to offer its consumers beautifully packaged gifts for baby showers and registries. "We're thrilled with how the packaging design and on-shelf displays from our recent refresh turned out, as well as consumer response," says Josh Jordan, spokesperson for Just born. "Quality is one of our top priorities, and we've done just that by creating products that offer premium quality in every detail from packaging to product and prints." The Just born Deluxe swaddle comes packaged in a clearfront design so parents can see the product, and that's one goal the brand had, also. "We are extremely happy with the results, as the new, clear front package design feature allows you to easily see the products and prints at retail, which we know is important to our customers and to us as a brand as well," Jordan concludes. "by creating a sleek gift box with premium details, we're able to offer products that are perfect, ready-to gift options for baby showers or new moms." 8 April 2016 winery in Virginia wanted a brand refresh for its brand, and Watermark Design did just that. Rosemont of Virginia had a logo refresh and new labels designed for three tiers of their wine: a bag-ina-box tier, the Classic line and Reserve tier. The unique aspect to the tiers is that each illustration is handdrawn by Watermark's graphic designer Jena Thielges. "We were able to really go for it with the label and get that blind emboss of the vineyards that is all handillustrated," says Darcey Lacy of Watermark Design. "The whole brand was elevated across the board." An interesting aspect of Rosemont of Virginia, is they're one of the few wineries that actually use their own grapes in the commonwealth due to a grape shortage, according to Aubrey Rose, director of sales and marketing at Rosemont. "That led us to illustrate those vineyard rows and make that very prominent on the label," says Thielges.

Table of Contents for the Digital Edition of Package Design - April 2016

Package Design - April 2016
Editor’s Letter
Front Panel
Turbo-Charging Heritage Brands
The Challenge Begins
Rebranding More Than the Bag
A Name Worth Remembering
Debate & Discuss
Product Focus:
Index of Advertisers
Field Notes

Package Design - April 2016