Package Design - April 2016 - (Page Cover1)

u Three critical steps in creating and protecting your trademark u 2016 Makeover Challenge launch, sponsored by Printpack E L E VAT I N G T H E C O L L A B O R AT I V E D E S I G N P R O C E S S APRIL 2016 Turbo-charging Heritage Brands The marketing and creative leaders behind the Fisher and Orchard Valley Harvest brands share their recipe for increasing market share PACKAGEDESIGNMAG.COM http://www.PACKAGEDESIGNMAG.COM

Table of Contents for the Digital Edition of Package Design - April 2016

Package Design - April 2016
Editor’s Letter
Front Panel
Turbo-Charging Heritage Brands
The Challenge Begins
Rebranding More Than the Bag
A Name Worth Remembering
Debate & Discuss
Product Focus:
Index of Advertisers
Field Notes

Package Design - April 2016