Signs of the Times - March 2012 - (Page 104)

Get Smart By Robin Donovan Educational opportunities at the 2012 ISA Expo Photo credit: Visit Orlando Ok, smarty pants. You’re the office workflow wizard, the ninja of customer relations and the unquestioned pricing guru. But are you ready to take action if your city suddenly levels a new, not-so-friendly tax code? What if an OSHA inspector shows up? Do your “green” products really qualify for that label? Can you answer customer concerns about falling pole signs? One-time courses at the 2012 International Sign Expo, which opens March 21st at Orlando’s Orange County Convention Center, are a way to catch up on these industry issues, while sharpening your technical skills. Our recommendations are to the right; see signexpo.org for a complete list. FTC Green Guidelines – Green Marketing Claims: What You Need to Know Sapna Budev, Wednesday, March 21, 9:00 a.m.-10:30 a.m. Budev, who manages ISA’s sustainability strategy, will help you to understand the Federal Trade Commission’s guidelines for marketing environmentally friendly signage and other products, including avoiding greenwashing. OSHA Safety Basics: Handling an OSHA Inspection Edwin Foulke, Wednesday, March 21, 2:00 p.m.-3:30 p.m. Foulke, a lawyer who specializes in workplace-safety compliance, will explain how to work with OSHA compliance officers: when to request a search warrant, what information to provide during an inspection, how to deal with document requests, and more. Sign Structure: Integrity of Pole Signs Bill Dundas, Thursday, March 22, 2:00 p.m.-3:30 p.m. Dundas, ISA’s director of technical and regulatory affairs, will discuss safety concerns about telescoping-type pole signs and provide advice for maintaining single-pole signs. Using Model Sign Codes to Educate Local Officials and Help Your Business David Hickey, Saturday, March 24, 9:00 a.m.-10:30 a.m. Hickey, ISA’s director of government relations, oversees the association’s legal and advocacy efforts. At this session, you’ll see model sign codes and learn how to work with local governments to draft fair sign ordinances. The following ISA Sign Expo exhibitors have advertised in this issue (current as of February 6): Company 3A Composites USA Inc. 3M Commercial Graphics Adams Technologies Advance Corp., Braille-Tac Div. Aeromatrix Arlon Graphics LLC Bitro Group Inc. Channelume/Let-R-Edge Charleston Industries Inc.. CLN of South Florida Inc. Coastal Enterprises Computerized Cutters Daktronics Inc. EGL Co. Inc. ElectraLED Inc. Advertising Page See ad on p. 11. See ads on pp. 17, 73. See ad on p. 58. See ad on p. 69. See ad on p. 12. See ad on p. 15. See ad on p. 65. See ad on p. 75. See ads on pp. 27, 73. See ad on p. 68. See ad on p. 60. See ads on pp. 19, 38. See ad on p. 71. See ad on p. 53. See ad on p. 46. Booth Number 1714 1992 2814 1708 1751 2036 2058 1613 1518 614 2188 814 1302 1810 1638 Company Elliott Equipment Epson America Inc. Esco Mfg., Inc. EskoArtwork Flexmag Industries FujiFilm Sericol USA Inc. GE Lighting Solutions Gemini Inc. Gregory Inc. Hendrick Mfg. Corp. Howard Industries International Light Technologies International Sign Assn. LEDConn Corp. Advertising Page See ad on p. 49. See ad on pp. 6, 7. See ads on pp. 47, 72. See ad on p. 24. See ad on p. 67. See ad on p. 41. See ads on IFC, p. 75. See ad on p. 30. See ads on pp. 71, 72. See ad on p. 68. See ad on p. 75. See ads on pp. 39, 74. See ads on pp. 107, 114. See ad on p. 72. Booth Number 560 1547 1101 1026 1213 2536 1922 1802 1379 1046 2862 2573 1559 2003 104 SIGNS OF THE TIMES / MARCH 2012 / www.signweb.com http://www.signexpo.org http://www.signweb.com

Table of Contents for the Digital Edition of Signs of the Times - March 2012

Signs of the Times - March 2012
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Sign Museum News
New Products
The 2012 International Sign Contest
Get Smart
The Value of Signs
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - March 2012