Signs of the Times - March 2012 - (Page 76)

The 2012 International Sign Contest: A Gallop to Glory Alltech provides an ideal atmosphere for the competition’s judging. By Steve Aust Photo courtesy of Alltech Seeking aof this year’space for I change of the judging contest, ventured approximately 100 miles south to Nicholasville, KY, home of Alltech’s corporate headquarters. Pearse Lyons, who founded the company, with his wife, Deirdre, earned a Ph.D. in the study of yeast fermentation, and parlayed his knowledge of yeast into the production of myriad animal health and nutrition products. Alltech now stands among the top 10 producers of animal-health products in the world. Optimizing Dr. Lyons’ knowledge of yeast, Alltech also operates the Lexington (KY) Brewing and Distilling Co., which produced several Kentucky Ale varieties (I highly recommend the Bourbon Barrel Ale) as well as Town Branch Bourbon and Pearse Lyons Reserve malt whiskey. The company, which serves as a title sponsor of the Alltech FEI World Alltech’s headquarters proved an idyllic backdrop for judging the 2012 International Sign Contest. This glass-and-metal sculpture, forged by Mark Payton, shows the importance the company – a manufacturer of animal wellness and nutrition products, among others – places on environmental graphics. The sculpture, named D ’n Neigh (a play on words of DNA’s role in Alltech’s scientific research), was completed for the 2010 Alltech FEI World Equestrian Games, which took place nearby at the Kentucky Horse Park. Equestrian Games, collaborated with Ruggles Signs (Versailles, KY) to develop the event signage and graphics for the 2010 Games, which took place at the Kentucky Horse Park (see ST, December 2010, page 86). Tim Cambron, Ruggles’ The contest judges (left to right): Jeff Walker, creative-services manager for University of Kentucky healthcare; Scott Cambron, production manager for Ruggles Signs (Versailles, KY); Albert Oberst, president of Integrated Signs (Lexington); and Laci Poulter, Alltech’s consumer-communications manager 76 SIGNS OF THE TIMES / MARCH 2012 / www.signweb.com president, graciously assisted with making arrangements for the facility and participating judges. Alltech’s corporate facilities were almost overwhelmingly beautiful. Outside the main entrance sits a bronze statue of a young boy reading a book with an inquisitive look while sitting atop a globe (symbolizing how study and curiosity improve mankind’s quality of life). A bejeweled, glass-and-metal sculpture, named D ‘n Neigh (pronounced “DNA,” a reflection of the company’s scientific foundation), hangs from the high ceiling of Alltech’s foyer. The sculpture was prepared for the Games; the original plan was for two equine pieces, but the project’s complexity – it required more than a year to produce – precluded full completion prior to the Games. Throughout, elegant woodwork and subtle, yet impactful, environmental graphics create Alltech’s exemplary corporate image. The quality of this year’s entries proved worthy of the judging environs. The 282 entries received http://www.signweb.com

Table of Contents for the Digital Edition of Signs of the Times - March 2012

Signs of the Times - March 2012
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Sign Museum News
New Products
The 2012 International Sign Contest
Get Smart
The Value of Signs
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - March 2012

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