Window splashes remain incredibly effective.
By Wade Swormstedt
On Courtesy Automotive (See Thursdays, I routinely drive past
photos on page 59) in the Oakley neighborhood of Cincinnati. On Wednesdays, I drive past numerous car dealerships on Route 4 in Fairfield, approximately 20 miles
north of Cincinnati. The brightly colored window splashes on these trips invariably catch my eye. Even in this age of digital prints, electronic message centers and scintillating illumination, you’d be hard pressed to convince me that
well-executed, fluorescent-colored window splashes aren’t equally effective. Turns out, all the splashes I’d noticed over the years are the work of one man, Matt Cover. Selfemployed for the past 28 years, the
Photos by Jeff Russ
Matt Cover’s fine-arts degree has found a niche in window splashes for the past 28 years. His signshop is a 1992 Chevy pickup. 58 SIGNS OF THE TIMES / JUNE 2012 / www.signweb.com
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - June 2012