VINYL APPS Bloomingdale installers applied approximately 12,000 sq. ft. of brightly colored Asphalt Art non-slip material to the sidewalks adjoining the intersections of State and Adams Sts. within the Loop. Because of the material’s sheer size, they used some unconventional tools to complete installation. Rather than a typical, handheld torch, Bloomingdale’s team blazed a trail to conform the vinyl to asphalt with industrial roofers’ propane torches, and smoothed them into place with landscapers’ rollers. the most cost-effective materials and processes.” He continued, “One of the biggest challenges was color matching. We had to maintain consistency with three colors on four different materials – two of which are perforated, and required more careful layout – with three different coatings: ecoand full-solvent ink, and Benjamin Moore 122 latex floor-enamel paint. We traveled to the jobsite and looked at the colors against their respective buildings and sidewalks.” Fourteen installers from Bloomingdale’s staff teamed with 10 volunteer artists sent by the Loop Alliance to apply the project’s many components. A cascade of publications covered the ColorJam installation. The New York Times and Huffington Post, 24 SIGNS OF THE TIMES / SEPTEMBER 2012 / www.signweb.comhttp://www.yesco.com http://www.yesco.com http://www.signweb.com