Signs of the Times - September 2012 - 4

SEPTEMBER 2012

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EDITORIAL Wade Swormstedt publisher/editor wade.swormstedt@stmediagroup.com Darek Johnson senior technology editor/analyst darek.johnson@stmediagroup.com Steve Aust senior associate editor steve.aust@stmediagroup.com Louis Brill technology contributor louisbrill@sbcglobal.net DESIGN & PRODUCTION Jeff Russ senior art director jeff.russ@stmediagroup.com Linda Volz production supervisor linda.volz@stmediagroup.com SALES/MARKETING Steve Duccilli group publisher, signage and graphics group Sandi Luppert marketing manager Louis Arneberg account manager Ben Stauss account manager Victoria Wells directory & classified ad coordinator CORPORATE Tedd Swormstedt president Tod Swormstedt American Sign Museum Christine Baloga audience development director Mark Kissling director, book div. CUSTOMER SERVICE Call: (877) 494-0727 Mail to: SOT@halldata.com
SIGNS OF THE TIMES (ISSN 0037-5063) is published 13 times annually by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050, Fax: (513) 362-0317. Annual rate for individuals in the U.S.A.: $42 USD. Annual rate for subscriptions in Canada: $70 USD (includes GST & postage); all other countries: $92 (Int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Signs of The Times, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Signs of The Times, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Debbie.Reed@STMediaGroup.com. Subscription Services: P.O. Box 1060, Skokie, IL 60076, Fax: (847) 763-9030. Memberships: Intl. Sign Assn., Audit Bureau of Circulation, American Business Press, Inc.

Visit www.signweb .c o m t o d a y !
ST Editorial Advisory Board
Glenn Carroll is the president of mediameasurement company Carroll Media Services (Alpharetta, GA).

Sparky Potter, proprietor of Wood & Wood Signs (Waitsfield, VT), founded his shop in 1972. Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, CT), in 1983 with a commitment to artistry and innovation. Jared Smith is the president of bluemedia
(Tempe, AZ), a graphics provider that specializes in vehicle and environmental graphics.

Bill Dundas, a former ST technical editor, currently serves as the Director of Technical Affairs for the Intl. Sign Assn. (ISA). Brigitte Hunt has served as the exhibition director for Reed Exhibitions’ Visual Communication Italy show for decades.

Rob Ivers, the certification director for the Professional Decal Application Assn. Inc., writes ST's "Real World Vinyl" column. John Johnson, a former ISA president of the board, has more than 30 years of sign-association experience. Jan Lorenc is a partner in Lorenc + Yoo
(Roswell, GA), an environmental-graphic design firm.

Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA). Professor Alan Weinstein holds a joint-faculty appointment at Cleveland (OH) State University’s Cleveland-Marshall College of Law and the Maxine Goodman Levin College of Urban Affairs. Noel Yarger is the president of North
American Signs (South Bend, IN) and the Signage Foundation for Communication Excellence.


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Signs of the Times - September 2012

Table of Contents for the Digital Edition of Signs of the Times - September 2012

Signs of the Times - September 2012
ST Update
Possible Future for Digital Printing
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Show Yourself
Enter STs 2013 Intl. Sign Contest!
Looking Ahead
Pop Art
Neon: Green Again
Channel-letter Update
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - September 2012 - Intro
Signs of the Times - September 2012 - Signs of the Times - September 2012
Signs of the Times - September 2012 - Cover2
Signs of the Times - September 2012 - 1
Signs of the Times - September 2012 - 2
Signs of the Times - September 2012 - 3
Signs of the Times - September 2012 - 4
Signs of the Times - September 2012 - 5
Signs of the Times - September 2012 - 6
Signs of the Times - September 2012 - 7
Signs of the Times - September 2012 - ST Update
Signs of the Times - September 2012 - 9
Signs of the Times - September 2012 - 10
Signs of the Times - September 2012 - 11
Signs of the Times - September 2012 - 12
Signs of the Times - September 2012 - 13
Signs of the Times - September 2012 - 14
Signs of the Times - September 2012 - 15
Signs of the Times - September 2012 - Technology Update
Signs of the Times - September 2012 - 17
Signs of the Times - September 2012 - 18
Signs of the Times - September 2012 - 19
Signs of the Times - September 2012 - 20
Signs of the Times - September 2012 - 21
Signs of the Times - September 2012 - Vinyl Apps
Signs of the Times - September 2012 - 23
Signs of the Times - September 2012 - 24
Signs of the Times - September 2012 - 25
Signs of the Times - September 2012 - 26
Signs of the Times - September 2012 - 27
Signs of the Times - September 2012 - Strictly Commercial
Signs of the Times - September 2012 - 29
Signs of the Times - September 2012 - 30
Signs of the Times - September 2012 - 31
Signs of the Times - September 2012 - 32
Signs of the Times - September 2012 - 33
Signs of the Times - September 2012 - Lighting Techniques
Signs of the Times - September 2012 - 35
Signs of the Times - September 2012 - 36
Signs of the Times - September 2012 - 37
Signs of the Times - September 2012 - The Moving Message
Signs of the Times - September 2012 - 39
Signs of the Times - September 2012 - 40
Signs of the Times - September 2012 - 41
Signs of the Times - September 2012 - Technology Review
Signs of the Times - September 2012 - 43
Signs of the Times - September 2012 - Technology Review
Signs of the Times - September 2012 - 45
Signs of the Times - September 2012 - Design Matters
Signs of the Times - September 2012 - 47
Signs of the Times - September 2012 - New Products
Signs of the Times - September 2012 - 49
Signs of the Times - September 2012 - 50
Signs of the Times - September 2012 - 51
Signs of the Times - September 2012 - 52
Signs of the Times - September 2012 - 53
Signs of the Times - September 2012 - 54
Signs of the Times - September 2012 - 55
Signs of the Times - September 2012 - 56
Signs of the Times - September 2012 - 57
Signs of the Times - September 2012 - 58
Signs of the Times - September 2012 - 59
Signs of the Times - September 2012 - 60
Signs of the Times - September 2012 - 61
Signs of the Times - September 2012 - Show Yourself
Signs of the Times - September 2012 - 63
Signs of the Times - September 2012 - 64
Signs of the Times - September 2012 - 65
Signs of the Times - September 2012 - 66
Signs of the Times - September 2012 - 67
Signs of the Times - September 2012 - 68
Signs of the Times - September 2012 - 69
Signs of the Times - September 2012 - Enter STs 2013 Intl. Sign Contest!
Signs of the Times - September 2012 - Looking Ahead
Signs of the Times - September 2012 - Pop Art
Signs of the Times - September 2012 - 73
Signs of the Times - September 2012 - 74
Signs of the Times - September 2012 - 75
Signs of the Times - September 2012 - Neon: Green Again
Signs of the Times - September 2012 - 77
Signs of the Times - September 2012 - 78
Signs of the Times - September 2012 - 79
Signs of the Times - September 2012 - Channel-letter Update
Signs of the Times - September 2012 - 81
Signs of the Times - September 2012 - 82
Signs of the Times - September 2012 - 83
Signs of the Times - September 2012 - 84
Signs of the Times - September 2012 - 85
Signs of the Times - September 2012 - 86
Signs of the Times - September 2012 - 87
Signs of the Times - September 2012 - 88
Signs of the Times - September 2012 - 89
Signs of the Times - September 2012 - 90
Signs of the Times - September 2012 - 91
Signs of the Times - September 2012 - 92
Signs of the Times - September 2012 - Industry News
Signs of the Times - September 2012 - 94
Signs of the Times - September 2012 - 95
Signs of the Times - September 2012 - 96
Signs of the Times - September 2012 - 97
Signs of the Times - September 2012 - 98
Signs of the Times - September 2012 - 99
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Signs of the Times - September 2012 - 112
Signs of the Times - September 2012 - 113
Signs of the Times - September 2012 - 114
Signs of the Times - September 2012 - 115
Signs of the Times - September 2012 - 116
Signs of the Times - September 2012 - 117
Signs of the Times - September 2012 - 118
Signs of the Times - September 2012 - Advertising Index
Signs of the Times - September 2012 - Editorially Speaking
Signs of the Times - September 2012 - Cover3
Signs of the Times - September 2012 - Cover4
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