Signs of the Times - September 2012 - 68
Moss Gathers
Founded in 1975, Moss Inc. (headquartered in Belfast, ME, with production locations worldwide) transitioned its core business from recreational tents to tradeshow displays in the early 1990s. Today, the company operates more than 180,000 sq. ft. of production space, and employs 250. Jana McQuilkin, the company’s marketing manager, referenced a single technological innovation that has transformed the exhibit-graphics market: silicone-edge graphics (SEG). Such graphics contain a silicone bead that slides within a groove in an extrusion. Thus, SEG systems comprise frames that are completely covered by graphics. “[SEG] became popular for both aesthetic and economic reasons,” she said. “Rectilinear shapes [polygons with all right-angle edges] became popular, and such designs achieve clean lines with simple, metal extrusions. Also, the graphics are easy to install and remove, which saves on labor costs and makes updating booth designs easy.” However, Moss countered the rectilinear-shape trend to create a dynamic shape for its 30 x 20-ft., Revitalize booth, which was displayed at this year’s Exhibitor Conference. The company’s NYC-based Pink Design developed the booth graphics. Moss fabricated the booth components with Fisher Textiles’ Performance Stretch
68 SIGNS OF THE TIMES / SEPTEMBER 2012 / www.signweb.com
fabric, a 5.7-oz/sq. yd. material that comprises 95% polyester and 5% Spandex®. The graphics were printed with the company’s EFI-VUTEk FabriVu® dye-sublimation printer, and installed over Moss’ round-profile tubing. Cables suspended from the roof support the structure. One of the company’s Radiance lightboxes complements the message. “The booth messaging reflects an important value proposition,” McQuilkin said. “Fabric architecture is a cost-effective way to refresh a company’s image by adding new graphics to existing properties.” She noted several trends that have altered many exhibit-graphic compositions: • The use of interactive touchscreens and kiosks to engage visitors – McQuilkin said many exhibitors simply display product images on monitors or iPads in lieu of shipping materials – as well as projection and lighting to more effectively stage products when they’re in booth spaces; • Adding QR codes to encourage booth guests to virtually connect with the exhibit’s brand; • And, as always, “green” considerations, such as reducing energy through LED illumination, using materials that reduce petrol consumption (both through specifying material with less PVC, and requiring less fuel to be used for transport) and the use of such recycled-content materials as polyester and aluminum.
http://www.signweb.com
Signs of the Times - September 2012
Table of Contents for the Digital Edition of Signs of the Times - September 2012
Signs of the Times - September 2012
ST Update
Possible Future for Digital Printing
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Show Yourself
Enter STs 2013 Intl. Sign Contest!
Looking Ahead
Pop Art
Neon: Green Again
Channel-letter Update
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - September 2012 - Intro
Signs of the Times - September 2012 - Signs of the Times - September 2012
Signs of the Times - September 2012 - Cover2
Signs of the Times - September 2012 - 1
Signs of the Times - September 2012 - 2
Signs of the Times - September 2012 - 3
Signs of the Times - September 2012 - 4
Signs of the Times - September 2012 - 5
Signs of the Times - September 2012 - 6
Signs of the Times - September 2012 - 7
Signs of the Times - September 2012 - ST Update
Signs of the Times - September 2012 - 9
Signs of the Times - September 2012 - 10
Signs of the Times - September 2012 - 11
Signs of the Times - September 2012 - 12
Signs of the Times - September 2012 - 13
Signs of the Times - September 2012 - 14
Signs of the Times - September 2012 - 15
Signs of the Times - September 2012 - Technology Update
Signs of the Times - September 2012 - 17
Signs of the Times - September 2012 - 18
Signs of the Times - September 2012 - 19
Signs of the Times - September 2012 - 20
Signs of the Times - September 2012 - 21
Signs of the Times - September 2012 - Vinyl Apps
Signs of the Times - September 2012 - 23
Signs of the Times - September 2012 - 24
Signs of the Times - September 2012 - 25
Signs of the Times - September 2012 - 26
Signs of the Times - September 2012 - 27
Signs of the Times - September 2012 - Strictly Commercial
Signs of the Times - September 2012 - 29
Signs of the Times - September 2012 - 30
Signs of the Times - September 2012 - 31
Signs of the Times - September 2012 - 32
Signs of the Times - September 2012 - 33
Signs of the Times - September 2012 - Lighting Techniques
Signs of the Times - September 2012 - 35
Signs of the Times - September 2012 - 36
Signs of the Times - September 2012 - 37
Signs of the Times - September 2012 - The Moving Message
Signs of the Times - September 2012 - 39
Signs of the Times - September 2012 - 40
Signs of the Times - September 2012 - 41
Signs of the Times - September 2012 - Technology Review
Signs of the Times - September 2012 - 43
Signs of the Times - September 2012 - Technology Review
Signs of the Times - September 2012 - 45
Signs of the Times - September 2012 - Design Matters
Signs of the Times - September 2012 - 47
Signs of the Times - September 2012 - New Products
Signs of the Times - September 2012 - 49
Signs of the Times - September 2012 - 50
Signs of the Times - September 2012 - 51
Signs of the Times - September 2012 - 52
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Signs of the Times - September 2012 - 60
Signs of the Times - September 2012 - 61
Signs of the Times - September 2012 - Show Yourself
Signs of the Times - September 2012 - 63
Signs of the Times - September 2012 - 64
Signs of the Times - September 2012 - 65
Signs of the Times - September 2012 - 66
Signs of the Times - September 2012 - 67
Signs of the Times - September 2012 - 68
Signs of the Times - September 2012 - 69
Signs of the Times - September 2012 - Enter STs 2013 Intl. Sign Contest!
Signs of the Times - September 2012 - Looking Ahead
Signs of the Times - September 2012 - Pop Art
Signs of the Times - September 2012 - 73
Signs of the Times - September 2012 - 74
Signs of the Times - September 2012 - 75
Signs of the Times - September 2012 - Neon: Green Again
Signs of the Times - September 2012 - 77
Signs of the Times - September 2012 - 78
Signs of the Times - September 2012 - 79
Signs of the Times - September 2012 - Channel-letter Update
Signs of the Times - September 2012 - 81
Signs of the Times - September 2012 - 82
Signs of the Times - September 2012 - 83
Signs of the Times - September 2012 - 84
Signs of the Times - September 2012 - 85
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Signs of the Times - September 2012 - 89
Signs of the Times - September 2012 - 90
Signs of the Times - September 2012 - 91
Signs of the Times - September 2012 - 92
Signs of the Times - September 2012 - Industry News
Signs of the Times - September 2012 - 94
Signs of the Times - September 2012 - 95
Signs of the Times - September 2012 - 96
Signs of the Times - September 2012 - 97
Signs of the Times - September 2012 - 98
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Signs of the Times - September 2012 - 116
Signs of the Times - September 2012 - 117
Signs of the Times - September 2012 - 118
Signs of the Times - September 2012 - Advertising Index
Signs of the Times - September 2012 - Editorially Speaking
Signs of the Times - September 2012 - Cover3
Signs of the Times - September 2012 - Cover4
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