Vo lu m e 234, N u m b e r 1 1
About the cover: Barry Allen generously provided a gallery of photos of signage that celebrate and promote the 30th Olympiad through London, the host city. This wall wrap celebrates Usain Bolt, the gold-medal-winning sprinter from Jamaica, while promoting Visa, a flagship Olympic sponsor. For more information, see p. 56.
by Jeff Russ and Barry Allen An exclusive gallery of Olympic signage
The Rules of Attraction
by Steve Aust Magnetic signs are highly effective.
66 72 74 75
by Louis M. Brill How three companies combat heat and wind
An Icon Looks at 80 The Value of Signs
by Steve Aust Milwaukee’s Poblocki Sign Co. celebrates a milestone.
by Wade Swormstedt University study proves the value of signs
Enter ST ’s 2013 Intl. Sign Contest
Deadline: November 14.
66 COLUMNS and DEPARTMENTS
6 12 16 22 28 32 36 ST Update by Steve Aust Walldog bread, Holy EMC!, Green branding Technology Update by Darek Johnson Engineering for future storms Vinyl Apps by Steve Aust Digitally printed TV backdrops Strictly Commercial by Melissa Jones Hooray (and hurry) for Hollywood Lighting Techniques by Marcus Thielen Selling neon signs for dummies The Moving Message by Bob Klausmeier Outdoor advertising forced improvements. Technology Review by Chris and Kathi Morrison Summa’s F1612 Flatbed Finisher/Cutter 38 40 50 Technology Review by Chris and Kathi Morrison Novus Imaging’s Synergia H/UV Printer Design Matters by Jeff Russ London calling New Products by Wade Swormstedt Product Showcase: Banners and related hardware Industry News by Wade Swormstedt Advertising Index Editorially Speaking by Steve Aust A tragedy in Minneapolis
76 111 112
Table of Contents for the Digital Edition of Signs of the Times - November 2012