Signs of the Times - November 2012 - (Page 40)

DESIGN MATTERS By Jeff Russ Jeff Russ is Sr. Art Director for Signs of the Times, and is a freelance designer and illustrator. London Calling Much more than sporting events occurred in London this year. Olympics signage feature, something struck me about the other signs, the typical, everyday signs around town. They all would be appropriate in Oliver Twist, or even a Harry Potter, story. And that makes perfect sense. I’ve always known that signs reflect the culture from which they spring, and that’s why I’ve always enjoyed vintage American signs. In this way, the design of signs gives their surroundings a sense of place that no other medium can quite duplicate. But they don’t just mirror their environment, they help define it. Yes, increased sales, improved wayfinding, and all the other various benefits of well-designed signs are important, but none are as meaningful as signs’ aesthetic impact on their surroundings. That’s why, at its best, being a sign designer isn’t merely a job. It’s a type of trust that we take on, a responsibility to improve the community. This type of thinking is embodied in the rich signage around Central London. Here are some of the best examples. ■ 40 SIGNS OF THE TIMES / NOVEMBER 2012 / photos by Barry Allen While poring over for our London photographer Barry Allen’s photos

Table of Contents for the Digital Edition of Signs of the Times - November 2012

Signs of the Times - November 2012
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
London 2012
The Rules of Attraction
Extreme Weather
An Icon Looks at 80
The Value of Signs
Enter ST ’s 2013 Intl. Sign Contest
Industry News
Industry News
Editorially Speaking

Signs of the Times - November 2012