Signs of the Times - November 2012 - (Page 62)

The Rules of A ttr actio n A look at magnetic-sign trends By Steve Aust The force of magnetism plays an essential role in our lives. We shouldn’t underestimate the virile, sometimes inexplicable, variety that makes potential partners gravitate toward one another, but the more tangible type is also vital. Remember how, in grade-school science class, you were awed when a pole magnet picked up iron shavings? How could you celebrate Caleb or Lindsay’s newest artistic creation on your refrigerator without magnets? And, above all, magnetic materials provide more grown-up solutions for customers’ branding needs. The market’s evolution mirrors the progression of printing technology, with inkjet printers offering more vivid graphic production than offset, flexographic or screenprinted magnetic materials. Like its rollmedia brethren gained years before, new-generation, printable magnetic materials contain an integral coating that enables decoration without precoating. And, an array of complementary tools assists graphic Magnetic media’s ever-improving flexibility, ink retention and color fidelity have made it a strong option for architectural graphics and wallcoverings. providers who apply magnetic media across myriad surfaces. Read on as several material vendors, and a signshop that produces magnetic signage, offer product information and tips that will help customers’ brands “stick” in the minds of would-be customers. Flexmag Flexmag Industires, the flexiblemagnet division of Rochester, NY-based Arnold Magnetics, has manufactured printable sheet for approximately 25 years. The company extrudes and calenders its magnetic material, Steve McLevey, the company’s customer-service and product manager, said. Extruded magnetic sheet provides a smoother surface, while calendered sheet offer more versatility. He also noted digital-inkjet printing’s evolution as a key development. “The resolution and color pop achievable with inkjet printing on magnetic sheet is remarkable,” he said. “There are still times when offset- or screenprinting is advantageous, such as if you need to deliver a high-volume run at a lower price point, but, digital and inkjet printing has made magneticsheet decoration more viable for many signage and graphics providers.” McLevey provided several production and handling pointers to shops new to magnetic-sheet production: “First, make sure you’re using the proper ink with the proper material for the job. If the graphic is going to spend any time outdoors, it needs to be produced with components made to handle the elements. Also, when you’re storing the material, roll the material with the print side out or lay it flat. Otherwise, the material will warp and not lay flat on a steel surface.” He continued, “And, remember, this isn’t scrim material or paper you’re printing. You may need to adjust the printing speed. Magnetic 62 SIGNS OF THE TIMES / NOVEMBER 2012 /

Table of Contents for the Digital Edition of Signs of the Times - November 2012

Signs of the Times - November 2012
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
London 2012
The Rules of Attraction
Extreme Weather
An Icon Looks at 80
The Value of Signs
Enter ST ’s 2013 Intl. Sign Contest
Industry News
Industry News
Editorially Speaking

Signs of the Times - November 2012