Signs of the Times - January 2013 - (Page 18)

VINYL APPS By Dale Salamacha “We were beyond ready for an image makeover; our business had grown to the point where major corporate clients visited us.” Solving an Identity Crisis Media1/Wrap This remodels its facility to boost efficiency and profitability. Whenlocation inmoved we thought we first into our current 2004, it was amazing; moving from a 6,000-sq.-ft. shop to 10,000-sq.-ft. digs was a huge step forward for us. The old shop’s décor had become somewhat dated. We had purple and red textured walls with indirect, purple neon shining up onto them, and brushed-stainlesssteel, French entry doors (hello, 1990s). We were beyond ready for an image makeover; our business had grown to the point where major corporate clients visited us. We needed our workspace to put our best foot forward. Our landlord supplied new carpet and a paint job, and we discarded all of our supplies, and started fresh with everything from wall art to trash cans. At the time, there were only eight of us, and we only had a handful of desks. However, our company has grown to 28 employees today, and several junctures during our growth have provided opportunities to renovate our facilities to improve productivity – and fun. We got busier, and grew. One day, When his shop expanded, Media1 co-owner Dale Salamacha decided it was time to upgrade his shop’s image. Several of the company’s projects have been featured in past ST contests and articles, and he decided his office walls should serve as a calling card for visiting clients (and inspirational for staff). we realized that the 10,000 sq. ft., which seemed cavernous at one time, had become cramped. In 2010, we made a deal with our landlord and leased 10,000 sq. ft. next to our original facility. We knocked down a wall and moved the wrap department into the larger space, with an adjoining office for that staff’s use. We also use that space to store In addition to being a very accomplished vehicle-wrap shop, Media1 also fabricates a diverse array of electric signs. This LED-backlit numeral behind the reception desk provides effective branding. 18 SIGNS OF THE TIMES / JANUARY 2013 / This clever wall wrap – a stylish imagining of the “information superhighway” – decorates a wall in the Media1 design room.

Table of Contents for the Digital Edition of Signs of the Times - January 2013

Signs of the Times - January 2013
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Scenes from the Global Village
Crane Truck Safety Advice
Supreme Wrap
The Value of Signs
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - January 2013