Signs of the Times - February 2013 - (Page 24)

STRICTLY ELECTRIC Jim Wasserstrom is president of Advance Sign Group (Columbus, OH) By Jim Wasserstrom The Butterfly Effect Advance Sign Group creates “fluttery” hospital signage Editor’s Note: According to chaos theory, a mathematical field of study developed by Edward Lorenz, a meteorology professor at the Massachusetts Institute of Technology, small differences in dynamically changing environments (such as weather systems) could yield wildly divergent outcomes. The title of his academic paper on the subject was titled, “Predictability: Does a Butterfly’s Wings’ Fluttering in Brazil Set Off a Tornado in Texas?” Thus, the theory became known as “the butterfly effect.” The analogy may seem a bit melodramatic in comparison to the project Wasserstrom recounts in this column, but, given the positive image that quality signage can incubate for an end user, installation of attractive signage, with decorative butterflies, reasonably will only build a positive image of a place where physicians wish to build their medical practices, and patients remember as an ideal place for sick or injured children to receive competent, compassionate medical care. In March 2012, Turner managing an Construction, the general contractor expansion of Columbus’ Nationwide Children’s Hospital, awarded us the contract to fabricate and install the project’s exterior-wall-sign package. The job comprised four sets of halo-illuminated letters, which read “Nationwide Children’s”, and incorporated a logo that features various species of butterflies indigenous to Ohio. We also mounted a large set of butterflies to an exterior side wall of the new expansion hospital. “Team ASG” immediately assumed full production mode to meet the ironclad June 8 completion deadline – the opening date for the hospital’s new section (with an accompanying fundraising gala Advance Sign Group (Columbus, OH) fabricated channel letters and framed butterflies for Nationwide Children’s Hospital in Columbus. The project carried an ironclad deadline: the opening date of a new hospital wing (with, predictably, an accompanying gala). planned by the hospital). The City of Columbus granted us a variance that greenlighted all sign sizes and locations. To the letter The four sets of individually mounted, halo-lit channel letters range in height from 3 ft. 8 in. to 7 ft. We used CorelDraw 6 to create all renderings, which included those developed for our shop, the contractors and project stakeholders. CorelDraw offers dimensioning features that Adobe doesn’t, which allowed a seamless transition from customer renderings to product drawings. The hospital’s marketing team and a group of design firms collaboratively 24 SIGNS OF THE TIMES / FEBRUARY 2013 / developed the logo. Executing the sign program required balancing the design and its colors, shapes and lighting without compromising the pattern details in each butterfly’s wings. This phase’s biggest challenge was devising the butterflies’ antennae, which appeared to be thin lines in the design phase. To produce them, we changed the sign cabinets’ contours to encompass the antennae, and allow printed graphics to produce the appearance of thin lines. The end user wanted to see a full-size mock-up of the butterfly to review prior to releasing the entire project for fabrication. Team ASG’s production department worked overtime to create the

Table of Contents for the Digital Edition of Signs of the Times - February 2013

Signs of the Times - February 2013
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
Dressed to Impress
Uniqlo’s In-store Digital Signage
Pursuing a Different Rout
Word on the Street Signs
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - February 2013