Signs of the Times - March 2013 - (Page 24)

STRICTLY COMMERCIAL By Glenn Probert Glenn Probert is a sales executive for bluemedia (Tempe, AZ) “Four Eyes” Looks Cool A premier Phoenix entertainment district gains a unique OOH sign. L ocated in Phoenix’s Legends Entertainment District, next to the city’s convention center, a new, 3D billboard promotes the Southwestern Eye Center (which doesn’t have a location in the center, but three locations that serve the Phoenix area). It exemplifies bluemedia’s dedication to strong partnerships and courageous innovation. Although displays abound throughout the Legends Entertainment District – such as our wall wrap that identifies the district (see ST, February 2013, page 53) – this billboard was the first sign in the area to fully implement 3-D design and construction. This project evolved through collaboration between the expert staff at Legends Entertainment District, and Boyd Erickson, senior graphic designer for the Arizona Diamondbacks baseball team. Together, they developed an initial concept that would present the Southwestern Eye Center in an exciting, novel way. We’ve worked with Legends’ management for approximately two years; producing signage and promotional graphics in the six months leading up to the 2011 All-Star Game, which was held Bluemedia (Tempe, AZ) fabricated a 3-D billboard face, which promotes an off-premise, eye-care facility. It’s installed on a parking garage at the Legends Entertainment District. in Phoenix, became a springboard to their becoming a prominent client. They’re always open to creating new, sign-related marketing ideas. They aggressively seek new marketing opportunities, which involve many complex designs that we “reverse engineer” to recommend fabrication methods and materials. Once they’d established the bill- Using CorelDRAW X5, bluemedia’s design team developed 1:64-scale blueprints. 24 SIGNS OF THE TIMES / MARCH 2013 / www.signweb.com board concept, they hired our shop to bring it to life. Under the guidance of bluemedia’s structural-project manager, Patrick Tennant, and myself, the project advanced as Legends Entertainment District representatives and bluemedia pooled resources to develop solid, workable mechanical blueprints that created the foundation for the billboard’s success. The shop fabricated the glasses from ¾-in.-thick plywood that’s mechanically bonded to sculpted, beaded-EPS foam topped with a polyurethane hardcoat. http://www.signweb.com

Table of Contents for the Digital Edition of Signs of the Times - March 2013

Signs of the Times - March 2013
Contents
ST Update
Smart Inking
Technology Update
Vinyl Apps
Strictly Electric
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
ADA: One Year Later
The Supergraphic Connection
ISA Sign Expo 2013 Preview
Compensability and Valuation of Billboards in Condemnation
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - March 2013