Signs of the Times - April 2013 - (Page 20)
STRICTLY ELECTRIC
Tom Gianni is VP of operations for
Image One Industries (Bensalem, PA).
By Tom Gianni
The Big Guy in Times Square
An entry statement gets noticed at the Crossroads of the World.
F
irst incorporated in 2007, Image
One Industries focuses on fabricating outdoor, electric signage,
and interior graphics and imaging.
We operate a 130,000-sq.-ft. production space, as well as 14,000 sq.
ft. of office space, and employ a
staff of approximately 100.
We’re located approximately 80
miles from NYC, and have installed
sign programs extensively within
the Big Apple. Our portfolio includes
signage at Radio City Music Hall,
the Walgreen’s Times Square sign,
and Wells Fargo Bank’s Penn Station
location, among others.
Image One Industries (Bensalem, PA) contracted to fabricate the sign system for Guy’s
American Kitchen and Bar, Guy Fieri’s new restaurant in Times Square. An neon blade
sign, a channel letter-clad façade and dynamic-message center promote the high-profile
chef’s trendy eatery.
20 SIGNS OF THE TIMES / APRIL 2013 / www.signweb.com
An opportunity arose when Heartland Brewery, a NYC brewpub with
seven locations, partnered with
celebrity chef Guy Fieri, the star of
Food Network’s Diners, Dives and
Drive-Ins, to develop the concept
for Guy’s American Kitchen and
Bar, a bistro on 44th St. in Times
Square, whose menu features seafood, chicken wings, steaks and
sauces that reflect Fieri’s feisty
culinary style and personality.
Heartland solicited bids to create
a distinctive sign program that would
match the restaurant’s saucy fare.
Based on a competitive bid and
testimonials from our many NYC
customers, we earned the job.
Niemitz Design, a Boston-based,
graphic-design firm, developed the
project’s concept design. Kevin Shaw,
our director of imaging and design,
collaborated with Kim Nathanson,
Niemitz’s project designer, to interpret
conceptual sketches into templates
for sign fabrication. The outsidethe-box concept features signage
welded together and displaying
license plates, beer cans and car
bumpers. The entire concept spans
1,645 sq. ft. We converted the sketches
into workable documents using
CorelDRAW, Adobe Creative Suite
(Photoshop and Illustrator) and
Rhino 3-D software.
Our experience with NYC sign
installations has taught us to hire a
local licensed installer and a permit
expeditor. For this job, we hired M
& G Permitting Services (Holbrook,
NY), a firm that’s very familiar with
the permits required to work in Times
Square. They made the process
seamless.
The sign comprises four distinct
elements: a horizontal, perforatedmetal canopy: a medallion-shaped
sign with the restaurant logo; a throwback, pointing-arrow blade sign; and
a high-resolution, LED displayboard.
We anchored the arrow sign to
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - April 2013
Signs of the Times - April 2013
Contents
ST Update
Cut Your Ink Costs
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
The 2013 International Sign Contest
Leasing Equipment
The ISA Sign Expo 2013 Preview
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - April 2013
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