Signs of the Times - April 2013 - (Page 20)

STRICTLY ELECTRIC Tom Gianni is VP of operations for Image One Industries (Bensalem, PA). By Tom Gianni The Big Guy in Times Square An entry statement gets noticed at the Crossroads of the World. F irst incorporated in 2007, Image One Industries focuses on fabricating outdoor, electric signage, and interior graphics and imaging. We operate a 130,000-sq.-ft. production space, as well as 14,000 sq. ft. of office space, and employ a staff of approximately 100. We’re located approximately 80 miles from NYC, and have installed sign programs extensively within the Big Apple. Our portfolio includes signage at Radio City Music Hall, the Walgreen’s Times Square sign, and Wells Fargo Bank’s Penn Station location, among others. Image One Industries (Bensalem, PA) contracted to fabricate the sign system for Guy’s American Kitchen and Bar, Guy Fieri’s new restaurant in Times Square. An neon blade sign, a channel letter-clad façade and dynamic-message center promote the high-profile chef’s trendy eatery. 20 SIGNS OF THE TIMES / APRIL 2013 / An opportunity arose when Heartland Brewery, a NYC brewpub with seven locations, partnered with celebrity chef Guy Fieri, the star of Food Network’s Diners, Dives and Drive-Ins, to develop the concept for Guy’s American Kitchen and Bar, a bistro on 44th St. in Times Square, whose menu features seafood, chicken wings, steaks and sauces that reflect Fieri’s feisty culinary style and personality. Heartland solicited bids to create a distinctive sign program that would match the restaurant’s saucy fare. Based on a competitive bid and testimonials from our many NYC customers, we earned the job. Niemitz Design, a Boston-based, graphic-design firm, developed the project’s concept design. Kevin Shaw, our director of imaging and design, collaborated with Kim Nathanson, Niemitz’s project designer, to interpret conceptual sketches into templates for sign fabrication. The outsidethe-box concept features signage welded together and displaying license plates, beer cans and car bumpers. The entire concept spans 1,645 sq. ft. We converted the sketches into workable documents using CorelDRAW, Adobe Creative Suite (Photoshop and Illustrator) and Rhino 3-D software. Our experience with NYC sign installations has taught us to hire a local licensed installer and a permit expeditor. For this job, we hired M & G Permitting Services (Holbrook, NY), a firm that’s very familiar with the permits required to work in Times Square. They made the process seamless. The sign comprises four distinct elements: a horizontal, perforatedmetal canopy: a medallion-shaped sign with the restaurant logo; a throwback, pointing-arrow blade sign; and a high-resolution, LED displayboard. We anchored the arrow sign to

Table of Contents for the Digital Edition of Signs of the Times - April 2013

Signs of the Times - April 2013
ST Update
Cut Your Ink Costs
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
The 2013 International Sign Contest
Leasing Equipment
The ISA Sign Expo 2013 Preview
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - April 2013