Signs of the Times - April 2013 - (Page 34)

TECHNOLOGY REVIEW By Chris and Kathi Morrison Chris and Kathi Morrison own and operate The Image Specialists, a full-service graphics company based in Clements, CA. Chris is also a Microsoft-certified systems engineer. Roland’s VersaArt RE-640 Printer Great images, versatile performance – fine art to vehicle wraps – at a low price point Key Information Roland DGA Corp. 15363 Barranca Parkway Irvine, CA 92618 (800) 542-2307 Contact: Joe Dawson, senior director of sales (800) 542-2307 We often read of a “do-all/end-all” print solution, but what we really want is a printer that doesn’t do everything – but excellently accomplishes what it’s meant to do. Roland’s VersaArt RE-640 Specifications RIP Print Widths printer because it images on various coated or uncoated media, and the prints provide up to three-year outdoor durability, without lamination. The four-color printer may be exactly what your doctor ordered. With it, you can print signs, POP, and wraps (vehicle, window, wall and floor), plus fine art and photographic images, all up to 64 in. wide. The RE-640’s ink technology features Roland’s new, variabledroplet, mirror-printhead system. Roland’s Intelligent Pass Control™ virtually eliminates banding, and the vivid Eco-Sol MAX ink colors are terrific for signs, POP, banners and wraps. The RE-640’s 440-ml ink cartridges, plus its unfaltering take-up reel, allow you to work 24/7. You only need to swap media rolls. You’ll enjoy the machine’s highspeed mode for production runs. 10.2 to 64 in. Ink Type Eco-Sol MAX Ink/CMYK Ink Cartridges 220 or 440 ml Max Print Speed 248 sq. ft./hr. Max Resolution 1,440 x 720 dpi Core Diameter 3 in. (2 in. with optional flanges) Takeup Optional, for unattended printing Maximum Media Weight 88 lbs. Connectivity Signshops are theVersaArt RE-640 ideal application for Roland’s VersaWorks Ethernet The printer ships with Roland’s VersaWorks RIP, which also allows you to access such services as its six Pantone® color libraries and the proprietary Roland Color system for spot-color matching. Further, the RIP uses Adobe’s CPSI PostScript 3019 engine, which speeds and eases workflow. 34 SIGNS OF THE TIMES / APRIL 2013 / The RE-640 is designed for multiple applications and can provide versatile performance – fine art to vehicle wraps – at a low price point. It’s a great add-on printer for signshops that need extra production, or have a cutter in place. Add one to your production floor – we think you’ll see a fast return on your investment. ■

Table of Contents for the Digital Edition of Signs of the Times - April 2013

Signs of the Times - April 2013
ST Update
Cut Your Ink Costs
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
The 2013 International Sign Contest
Leasing Equipment
The ISA Sign Expo 2013 Preview
Industry News
Advertising Index
Editorially Speaking

Signs of the Times - April 2013