Signs of the Times - April 2013 - (Page 66)
We Wouldn’t Steer You Wrong
Here’s the beef: The 2013 International Sign Contest
By Steve Aust
ST is understandably proud of its
longstanding relationship with the
sign industry. For 107 years, we’ve
tracked technological innovations
that have transformed the nature
of our business, and advocated the
importance of signage when many
in government and activist organizations attempted to excessively
regulate and diminish its vitality.
We’ve taken this role very seriously.
But here, in our competitions,
which we’ve gladly presented since
1978, we strive to take a somewhat
more lighthearted approach to our
longstanding mission to educate
and inspire signmakers. We appreciate the opportunity to convey
what materials and equipment a
shop used to produce a victorious
entry, but, beyond the nuts and
bolts, we strive to provide inspiration by showcasing what can be
achieved through inspiration and
perspiration – and, when local
officials author or adapt sign codes
to help economic development.
Admittedly, participation was
slightly down this year – we tallied
237 entries. With the earlier deadline (normally, we stop collection
in December; for this edition, we
stipulated a November deadline),
which followed shortly after
Superstorm Sandy, participation
from East Coast shops dropped.
Many signmakers also referenced
the lack of “compelling” work
following several years of economic malaise. Hopefully, as the
wheels of recovery began to gain
traction in 2012, with many rosier
prognostications, more projects will
arise that designers and fabrications
deem worthy of inclusion next year.
To evaluate this year’s contest
pool, we contacted our friends at
Cima Network, a Chalfont, PA-based
firm that executes sign-design and
installation projects. Bill Lockett,
Cima’s owner, recruited Keith
Denny, his co-owner and senior
designer; technical-design director
Butch Zawislak; and Cima’s director
of environmental branding, Ken
Olschewske. Jim Klauder, the
general manager of K & S Signs
66 SIGNS OF THE TIMES / APRIL 2013 / www.signweb.com
in nearby Colmar (a shop Cima
frequently hires to fabricate its
projects), rounded out the quartet
of judges.
Like laws and sausage, most
would likely prefer not to witness
the contest’s selection process.
However, after a decade of supervising our competitions, I’ve come
to appreciate judging-day machinations. Strong opinions often direct
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - April 2013
Signs of the Times - April 2013
Contents
ST Update
Cut Your Ink Costs
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
The 2013 International Sign Contest
Leasing Equipment
The ISA Sign Expo 2013 Preview
Industry News
Advertising Index
Editorially Speaking
Signs of the Times - April 2013
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