Signs of the Times - June 2013 - (Page 20)

STRICTLY ELECTRIC Peter Moir owns The Sign Depot (Kitchener, ON, Canada). By Peter Moir Raise Your Glass The Sign Depot creates signs with ambience for a Kitchener pub. The Sign Depot has enjoyed The a longstanding relationship with Charcoal Group, a Kitchener-based entity that owns seven upscale restaurants in Kitchener, Waterloo and Cambridge, ON. Like us, they strive to be unique and differentiate themselves from competitors. Over the years, we’ve created a diverse array of signage for their restaurant properties. Most recently, The Charcoal Group’s management hired us to develop a sign program for the Cambridge location of their Beertown Public House (there’s also a location in Waterloo). Because of its location – Beertown is located on a heavily traveled roadway, with numerous competing restaurants surrounding it – the sign package had to stand out. And, dull signage wouldn’t be appropriate for such a unique space. The Beertown concept merges the traditional public alehouse with the modern, trendy bistro. The large windows, which bathe the restaurant in natural light, and the handsome woodworking are reminiscent of a traditional pub. Unique fixtures, such as exposed bulbs that hang overhead, and beer-barrel replicas, which serve as novel, supersized The Sign Depot (Kitchener, ON, Canada) fabricated a diverse sign package for Beertown Public House’s Cambridge, ON location. The shop has enjoyed a longstanding relationship with the Charcoal Group, Beertown’s owners. can lights, provide a counterbalancing, edgy feel. To reflect this contrast, we created two seemingly disparate signs for Beertown: a set of exposed channel letters and a mural. We thought both elements fit the restaurant’s new-school revamping of the oldschool, public-house concept. The Beertown exposed-face sign The Sign Depot fabricated the rustic-looking “Public House” letters with a black basecoat and rust activator. 20 SIGNS OF THE TIMES / JUNE 2013 / reflected the logo developed by Cricket Design, a Toronto design firm for The Charcoal Group’s aggressive, social-media, promotional campaign. Manipulating the logo into a 3-D sign was necessary to make it an effective on-premise advertisement. We converted the flat logo into a dimensional sign with ArtCAM. The Sign Depot subcontracted the 3-D channel letters’ fabrication to Advanced Lighting (Concord, ON, Canada).

Table of Contents for the Digital Edition of Signs of the Times - June 2013

Signs of the Times - June 2013
ST Update
Tech Update
Profiling Media for Purpose
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review
Technology Review
Sign Museum News
New Products
Enter ST’s 7th Annual Vehicle Graphics Contest!
The Reality of Your Surroundings
The Great ’scapes
Digital Printers at ISA
It’s a Jungle in Here
Advertising Index
Editorially Speaking

Signs of the Times - June 2013