Signs of the Times - July 2013 - (Page 22)
STRICTLY COMMERCIAL
Adam Brown is president of Sign Effectz (Milwaukee).
By Adam Brown
Their Cup Runneth Over
Sign Effectz fabricates a supersized coffee-cup sign for a Milwaukee café.
Ourrelationshipenjoyed a yearsshop has
long
with Stone Creek
Coffee, an independent, Milwaukeebased coffee roaster, retailer and
café operator. They’re terrific clients;
they seek creative signage that
often moves outside of standardissue projects, and they keep things
interesting and fun.
Stone Creek’s owners, Eric and
Melissa Resch, developed the concept for an outsized coffee cup that
would be installed atop a chimney
stack on its three-story headquarters
on 5th St., near Highway 794 in
downtown Milwaukee. They contacted us to determine whether
constructing it would be possible.
Working with their engineer, we
went though the process of conceptualizing a coffee cup that spans
10 ft. from the cup’s edge to the
handle’s tip.
After having created several
CAD renderings and mock-ups, we
determined a cup this size would
weigh 300-500 lbs. With this in mind,
the engineer analyzed the chimney’s
sturdiness. He decided, with several
structural modifications, it would
work atop the chimney.
Sign Effectz (Milwaukee) fabricated this
sculptural sign for Stone Creek Coffee’s
downtown café and production location.
Problem solving
We started the process by creating
a 3-D model with TurboCAD software. Based on prior knowledge
of past sculptural signage, we determined the body should be an
After several TurboCAD renderings and mock-ups, the shop
determined the chimney atop which the cup would sit could
support a 300-500-lb. cup. To proportion the cup evenly, they
built 1/8-in.-diameter, aluminum ribs that are spaced 11.25º
apart across its circular span.
22 SIGNS OF THE TIMES / JULY 2013 / www.signweb.com
aluminum substructure with a fiberglass body. To reduce its weight,
we built the handle with aluminum
and the body with built-up layers
of expanding, liquid urethane. Its
composition resembles HDU, but
Sign Effectz built an aluminum substructure with a fiberglass
body. To reduce the cup’s weight, fabricators built layers of
expanding, liquid urethane to augment the fiberglass layer.
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - July 2013
Signs of the Times - July 2013
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Vehicle Graphics Contest Entry Form
Public Displays of Affection
Electric-Sign Company 1 on 1’s
Screenprinting for Signmakers
A Century of Going Places
Industry News
Advertising index
Editorially speaking
Signs of the Times - July 2013
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