Signs of the Times - July 2013 - (Page 38)

DESIGN MATTERS Jeff Russ is ST’s Sr. Art Director and a freelance designer and illustrator. By Jeff Russ Mesh is more Design plays an integral role in the success of NKU’s new stadium sunscreen. made the leap from Division II to Division I, in the competitive Atlantic Sun Conference this year, upgrading the home field became a priority. Replacing the old outfield wall was on the top of the “to do” list, but few people expected it to transform the entire venue. Todd Asalon, NKU’s head coach, saw it as an opportunity to upgrade the team’s identity and give the team a true home-field advantage. “My main goal was to honor the team’s history, so current players would feel connected to the past,” said Asalon. The objective was to decorate the wall in such a way that it would inspire pride, but not stand out or interfere with play. Designers at BigSigns (Grand Haven, MI) working with NKU were challenged to incorporate the team logo, past and present players, and pay tribute to the program’s founding coach, Bill photos by Jeff Russ When the Northern Kentucky Univ. (NKU) men’s baseball team The NKU Norse logo adorns the right-field wall at the Highland Heights, KY venue. Aker. All this and the team name and website. Add that the entire middle third had to be stark black, and there was quite a challenge. NKU’s school colors, yellow and black, figure prominently, as do the Home-field advantage. The black middle-third of the wall helps ensure that players aren’t distracted while at bat. The left- and right-field walls promote the team and celebrate its rich history. 38 SIGNS OF THE TIMES / JULY 2013 / “Norse” logos with Viking helmets and swords. Player photos were chosen to represent different field positions as well as different eras in the team’s history. The completed design was printed

Table of Contents for the Digital Edition of Signs of the Times - July 2013

Signs of the Times - July 2013
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Vehicle Graphics Contest Entry Form
Public Displays of Affection
Electric-Sign Company 1 on 1’s
Screenprinting for Signmakers
A Century of Going Places
Industry News
Advertising index
Editorially speaking

Signs of the Times - July 2013