Signs of the Times - July 2013 - (Page 6)

ST UPDATE By Steve Aust News for a broader perspective OAAA Presents 71st OBIE Awards The Outdoor Adv. Assn. of America (OAAA) announced the winners of its 71st Annual OBIE Awards. The announcement, at its annual convention and tradeshow, occurred in Los Angeles at the J.W. Marriott at LA Live. The 42 winners, 11 Gold and 31 Silver, were culled from 69 finalists; Adams Outdoor Adv. led with four nominations. The judges’ panel included Young & Rubicam’s Jim Elliott, (chief judge); GSD&M’s Robert Lin, Horizon Media’s Jim Nickerson, Allstate Insurance’s Nancy Ryan, CBS Outdoor’s Jodi Senese, Sukle Advertising & Design’s Mike Sukle, and Sander/Wingo’s Bob Wingo. Here’s a gallery of select Gold Award winners. Although the realms of out-of-home advertising and signage sometimes diverge, hopefully they’ll provide inspiration for tackling future projects. For the complete list of winners, search “2013 OBIE Awards” on This unconventional promotion integrated the Absolut brand with promotional material put together by the Swedish House Mafia, an electronic-music trio (a video presented by Pernod Ricard, Absolut’s parent company, shows greyhounds racing with the group’s music playing in the background, to the delight of onlookers enjoying vodka cocktails – thus, the title). The campaign, developed by TBWA\Chiat\Day’s NYC office, was conveyed through transit advertising, bus wraps, billboards and wallcoverings, and it also earned the OBIE’s Best Multi-Format Campaign designation. Allstate’s “Mayhem” campaign has managed to stay freshly amusing for years because it continually introduces new, humorous images and commercial messages that highlight the need for insurance. Leo Burnett’s Chicago office pushed the envelope once more with this “destroyed” billboard display. With approximately 700 World War II veterans dying each day (according to a 2012 Veterans’ Administration report – the number has likely accelerated since), an understanding of their terrible trials and steely resolve to endure and prevail fades further from our consciousness. To help keep these memories alive near the Three Rivers area, the Southwest Pennsylvania World War II Memorial was erected. To help attract donors to support this worthy monument, Pittsburgh-based Brunner developed a multi-format campaign that rolled out across electronic and tri-vision billboards, as well as on transit shelters – where ads were changed out weekly. 6 SIGNS OF THE TIMES / JULY 2013 /

Table of Contents for the Digital Edition of Signs of the Times - July 2013

Signs of the Times - July 2013
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Vehicle Graphics Contest Entry Form
Public Displays of Affection
Electric-Sign Company 1 on 1’s
Screenprinting for Signmakers
A Century of Going Places
Industry News
Advertising index
Editorially speaking

Signs of the Times - July 2013