Signs of the Times - July 2013 - (Page 60)

Screenprinting for Signmakers Be it oversized soup cans or biker t-shirts, it’s still just a sign. By Darek Johnson “Making money is art, and working is art, and good business is the best art.” – Andy Warhol The Philosophy of Andy Warhol (1979) One can’t address screenprintinginwithout giving breath to artist Andy Warhol, who, the final one- third of the last century, was modern art’s new best thing. Then, Warhol’s work – much of it was screenprinted – was as important to art aficionados as television’s The Big Bang Theory is to modern geeks. You may remember Warhol’s graphically styled, screen60 SIGNS OF THE TIMES / JULY 2013 / printed portraits of celebrities – Marilyn Monroe, Elizabeth Taylor, Elvis Presley and Muhammad Ali – and his oversized Campbell’s soup cans. Essentially, they were signs. Screenprinted signs, mostly. Warhol initiated much of his screen-print work with a bellows-type process camera, a then-necessary and now-forgotten graphic-arts camera used to make line negatives from litho film, for the subsequent burning of screens and plates. You might also enlarge or reduce an image with the device. Such cameras could be huge. The film-plate apparatus often occupied a

Table of Contents for the Digital Edition of Signs of the Times - July 2013

Signs of the Times - July 2013
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Vehicle Graphics Contest Entry Form
Public Displays of Affection
Electric-Sign Company 1 on 1’s
Screenprinting for Signmakers
A Century of Going Places
Industry News
Advertising index
Editorially speaking

Signs of the Times - July 2013