Signs of the Times - July 2013 - (Page 77)

INDUSTRY NEWS Industry news should be sent to photo by Jeff Russ Noteworthy Trotec Laser Moves/Expands Trotec Laser, Inc. acquired a new building in Canton, MI and moved into the expanded space May 20. Most recently headquartered in Ypsilanti, MI, Trotec was established in Mississippi in 2002. Since that time, the business has grown more than 400%. The new facility boasts a larger office space to accommodate growing staff, plus a new demonstration area and an applications lab. TAB Adds Transit Media As part of its expansion of Traffic Audit Bureau for Media Measurement (TAB) Out of Home Ratings, TAB has announced plans to release its first measurements of transit media in 11 markets, beginning this summer. This soft rollout will encompass bus-exterior advertising, interior advertising for buses and rail cars, and displays in stations. The 11 major DMAs covered will be: Atlanta, Boston, Chicago, Dallas-Ft. Worth, Las Vegas, Los Angeles, New York, Philadelphia, San Francisco, Portland, OR and Washington, DC (see page 104). “This is the most significant rollout of new measurement since the beginning of TAB Out of Home Ratings in 2010,” said Joe Philport, president and CEO of TAB. The measurement of advertising on bus exteriors required TAB to develop an innovative method for measuring the audiences for advertising that moves throughout a TAB to Measure Electronic Billboard Ads The Traffic Audit Bureau for Media Management (TAB), NYC, has approved funding for research for digital-billboard measurement, which was scheduled to begin in June 2013. The move brings the OOH industry closer to being able to report commercial ratings for ads on digital structures, something TAB currently does for other forms of advertising with its Out of Home Ratings system. TAB also recently announced plans to measure transit advertising (see page 104). TAB will work closely with two suppliers as part of its digital initiative. Perception Research Services (PRS), the primary supplier for TAB’s original eye-tracking study as part of its Out of Home Ratings rollout, will conduct field tests with respondents as they pass billboards, and factor in a range of driving experiences, such as congestion. Since 2008, PRS has collaborated with TAB to record actual audience behavior and measure noticing of outdoor advertising in a wide variety of OOH formats.  INRIX, a provider of traffic information and driver services to automakers, governments and media worldwide, will be providing traffic data to help TAB better understand the amount of time drivers are exposed to billboards on different days and times on 250,000 miles of heavily traveled roads nationwide market. The new system will also provide measurement for other forms of moving advertising, such as mobile billboards. For more information, visit www. EFI Acquires PrintLEADER EFI™ (Foster City, CA) has acquired the assets of privately held printLEADER (Palm City, FL). The latter provides print MIS (managementinformation systems) software products for the printing industry. PrintLEADER’s MIS products will become integrated into EFI’s PrintSmith™ Vision product line, part of EFI’s EPS group. EFI will also continue to support the existing printLEADER client base, which comprises more than 800 commercial and in-plant printing operations across North America. EFI will continue to sell its existing EPS product lines, which include EFI PrintSmith™ Vision, as well as EFI Pace™, EFI Monarch™ and EFI Radius software products. Three Roland Products Receive Greenguard Gold Certification Roland DGA Corp. (Irvine, CA) has announced that three of its products – Eco-Sol MAX ink, Eco-Sol MAX 2 ink and WallFlair removable fabric – have received Greenguard Gold UL 2818 certification from UL Environment, a business unit of UL (Underwriters Laboratories). This certification provides assurance that these products meet some of the world’s most rigorous and comprehensive standards for low emissions of volatile organic compounds (VOCs) into indoor air. For more information about the Greenguard Certification Program, visit www. or SIGNS OF THE TIMES / JULY 2013 / 77

Table of Contents for the Digital Edition of Signs of the Times - July 2013

Signs of the Times - July 2013
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review
Technology Review
Design Matters
New Products
Vehicle Graphics Contest Entry Form
Public Displays of Affection
Electric-Sign Company 1 on 1’s
Screenprinting for Signmakers
A Century of Going Places
Industry News
Advertising index
Editorially speaking

Signs of the Times - July 2013