Signs of the Times - August 2013 - (Page 14)
TECHNOLOGY UPDATE
Darek Johnson is ST’s Senior Technology Editor/Analyst.
Email him at darek.johnson@stmediagroup.com
By Darek Johnson
Auto Art
Porsche copies a girlfriend’s dress; airless Fiats.
PorscheLMP1 sports prototype,
recently unveiled its new
Porsche
which, a company press release
said, will compete in the sports-car
World Endurance Championship
(WEC) and in the 24 Hours of Le
Mans, in 2014. Note that Porsche
coated the racecar with clever
graphics, to make an outstanding
visual statement alongside its press
announcement.
Neat trick.
Another neat trick was getting on
the Porsche factory press list, so I
could access the photo.
The car was unveiled at the
Porsche Motorsport’s Research and
Development Centre (Weissach,
Germany).
Rumor says the LMP1 will run a
hybrid-petrol engine, which makes
both speed and fuel sense in such
endurance races as the WEC and
24-hour LeMans. Porsche, however,
is mum on the car’s under-hood
operations.
Porsche is the top-winning
manufacturer at Le Mans. It has
Porsche’s LMP1 sports prototype in “decoflage” wrap. In 2014, the car will compete in
the sports-car World Endurance Championship and the 24 Hours of Le Mans races, but
surely in different clothing.
16 overall firsts.
Signmakers will enjoy knowing
Porsche doesn’t wrap its cars; rather
it “coats” them with graphically
imaged vinyl. The LMP1’s black-andwhite “swirly” design is both unique
Ron Arad’s “In Reverse” exhibit at Design Museum Holon, near Tel Aviv, illustrates his
counterintuitive approach to design. His theory? Although the objects lose functionality,
they gain value as one-of-a-kind objects.
14 SIGNS OF THE TIMES / AUGUST 2013 / www.signweb.com
and memorable, although, for
me, the pattern recalls a dress my
art-school honey often wore.
Flattened Fiats become art
In Holon, Israel, a suburb of Tel
Aviv, the Design Museum Holon is
exhibiting a series of crushed “old”
Fiats and other automotive-type
art, rendered by Israeli-British
artist, designer and architect Ron
Arad. The exhibit, “Ron Arad: In
Reverse,” features the Fiats and
other metal and wood automotivestyle sculptures.
A museum press release said,
“Arad remains one of the world’s
most influential and enigmatic
designers, who, over the last 30
years, has made a pivotal contribution to the art, design and
architecture worlds.”
He has exhibited at Centre
Pompidou (Paris), MOMA (New
York City) and the Barbican
(London); the Holon exhibit features
three decades of his metal work. He
also designed the Holon museum.
Arad titles his squashed Fiats as
“Dried Flowers.”
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - August 2013
Signs of the Times - August 2013
Contents
ST Update
Technology Update
Cloud-based signshop software
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Esko Kongsberg XN finishing system
Technology Review - Gerber Edge seminars
Sign Museum News
New Products
Standing Their Ground
Commercial-Sign Company 1 on 1’s
Layers
Dynamic Displays at LAX
Advertising index
Editorially speaking
Signs of the Times - August 2013
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