Signs of the Times - August 2013 - (Page 14)

TECHNOLOGY UPDATE Darek Johnson is ST’s Senior Technology Editor/Analyst. Email him at By Darek Johnson Auto Art Porsche copies a girlfriend’s dress; airless Fiats. PorscheLMP1 sports prototype, recently unveiled its new Porsche which, a company press release said, will compete in the sports-car World Endurance Championship (WEC) and in the 24 Hours of Le Mans, in 2014. Note that Porsche coated the racecar with clever graphics, to make an outstanding visual statement alongside its press announcement. Neat trick. Another neat trick was getting on the Porsche factory press list, so I could access the photo. The car was unveiled at the Porsche Motorsport’s Research and Development Centre (Weissach, Germany). Rumor says the LMP1 will run a hybrid-petrol engine, which makes both speed and fuel sense in such endurance races as the WEC and 24-hour LeMans. Porsche, however, is mum on the car’s under-hood operations. Porsche is the top-winning manufacturer at Le Mans. It has Porsche’s LMP1 sports prototype in “decoflage” wrap. In 2014, the car will compete in the sports-car World Endurance Championship and the 24 Hours of Le Mans races, but surely in different clothing. 16 overall firsts. Signmakers will enjoy knowing Porsche doesn’t wrap its cars; rather it “coats” them with graphically imaged vinyl. The LMP1’s black-andwhite “swirly” design is both unique Ron Arad’s “In Reverse” exhibit at Design Museum Holon, near Tel Aviv, illustrates his counterintuitive approach to design. His theory? Although the objects lose functionality, they gain value as one-of-a-kind objects. 14 SIGNS OF THE TIMES / AUGUST 2013 / and memorable, although, for me, the pattern recalls a dress my art-school honey often wore. Flattened Fiats become art In Holon, Israel, a suburb of Tel Aviv, the Design Museum Holon is exhibiting a series of crushed “old” Fiats and other automotive-type art, rendered by Israeli-British artist, designer and architect Ron Arad. The exhibit, “Ron Arad: In Reverse,” features the Fiats and other metal and wood automotivestyle sculptures. A museum press release said, “Arad remains one of the world’s most influential and enigmatic designers, who, over the last 30 years, has made a pivotal contribution to the art, design and architecture worlds.” He has exhibited at Centre Pompidou (Paris), MOMA (New York City) and the Barbican (London); the Holon exhibit features three decades of his metal work. He also designed the Holon museum. Arad titles his squashed Fiats as “Dried Flowers.”

Table of Contents for the Digital Edition of Signs of the Times - August 2013

Signs of the Times - August 2013
ST Update
Technology Update
Cloud-based signshop software
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Esko Kongsberg XN finishing system
Technology Review - Gerber Edge seminars
Sign Museum News
New Products
Standing Their Ground
Commercial-Sign Company 1 on 1’s
Dynamic Displays at LAX
Advertising index
Editorially speaking

Signs of the Times - August 2013