Signs of the Times - August 2013 - (Page 62)

LAYERS Layers The many (sign) faces of San Francisco By Steve Aust EveryNew has itshas the Statuelandcity icons and marks. York of Liberty and Times Square. Chicago has the Sears Tower (now known as the Willis Tower); Boston has Faneiul Hall and Fenway Park. But, San Francisco likely has all of them beaten. The Golden Gate Bridge. Fisherman’s Wharf. Lombard Street. The TransAmerica building. Cable cars. Wine country within an hour’s scenic drive. And those are just the superficial archetypes. As you scratch the surface and navigate The City (San Francisco is the only burg besides NYC that’s earned the right to be referred to as such – with a capital C), it teems with vibrant energy. Every city block seems to feature three world-class restaurants and stunning architecture. And, each neighborhood functions as its own ecosystem. The Financial District represents the main cog of San Francisco’s business community; Chinatown is the historical and hyperkinetic (and aromatic – in both good and bad ways) center of the city’s immigrants from the Far East; Haight-Ashbury has proudly main- tained its bohemian roots and houses many funky stores and restaurants; and Nob Hill and North Beach are ethnically diverse areas that enrich the city’s broad cultural tapestry. Like a radiant beauty, the city attracts visitors. According to www., more than 16 million people visit San Francisco – and spend nearly $9 billion there annually. And, with the city’s explosive 62 SIGNS OF THE TIMES / AUGUST 2013 / information-technology and socialmedia industries (Facebook, Twitter and many other household-name cyberspace entities have brick-andmortar headquarters there), it’s a venture-capital magnet. According to, San Francisco generated nearly $7 billion in 2012 venture-capital investment – approximately 25% of the nationwide tally.

Table of Contents for the Digital Edition of Signs of the Times - August 2013

Signs of the Times - August 2013
ST Update
Technology Update
Cloud-based signshop software
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Esko Kongsberg XN finishing system
Technology Review - Gerber Edge seminars
Sign Museum News
New Products
Standing Their Ground
Commercial-Sign Company 1 on 1’s
Dynamic Displays at LAX
Advertising index
Editorially speaking

Signs of the Times - August 2013