Signs of the Times - August 2013 - (Page 66)
Dynamic Displays at the
LAX Tom Bradley Intl. Terminal
Moment Factory creates “spectacular” venues in an airport environment.
By Darek Johnson
ST covered Moment Factory’s featuredBowl XLVI
Super
halftime lighting project – which
Madonna’s
spectacular halftime performance – in its March 2012
issue (see page14). Moment Factory (Montreal) is a
new-media and entertainment studio that specializes
in the conception and production of multimedia environments. For Madonna, Moment Factory combined video,
lighting, architecture, sound and special effects that
created a remarkable experience.
In that report, we said, “The Moment Factory’s team
of 12 multimedia artists created the [Super Bowl XLVI
halftime] 3-D projections. This crew collaborated with
66 SIGNS OF THE TIMES / AUGUST 2013 / www.signweb.com
Bruce Rodgers, the show’s production designer, and
lighting designer Al Gurdon, plus Madonna herself,
and dozens of other teams that designed and programmed the show effects.”
Writer Ellen Lampert-Greaux, for Livedesignonline.
com, wrote, “The [Madonna halftime show] result was
among the most technically challenging halftime-show
designs on record, with the largest cast, the most lift
effects, biggest projection and lighting rigs, the fastest
installation and strike, the most extensive field projection
– and the best creative casting and costuming coordination ever in Super Bowl history.”
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - August 2013
Signs of the Times - August 2013
Contents
ST Update
Technology Update
Cloud-based signshop software
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Esko Kongsberg XN finishing system
Technology Review - Gerber Edge seminars
Sign Museum News
New Products
Standing Their Ground
Commercial-Sign Company 1 on 1’s
Layers
Dynamic Displays at LAX
Advertising index
Editorially speaking
Signs of the Times - August 2013
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