Signs of the Times - November 2013 - (Page 60)

Temporary Vanity NYC’s Plaza Hotel gets a 62,000-sq.-ft. wrap. By Wade Swormstedt Earlier this64), ST(see ST, January year 2013, page reported on a “supreme” temporary building wrap of the U. S. Supreme Court building. At 38,000 sq. ft., it certainly rated as supreme. But, of course, New York City often touts the biggest signs this side of Las Vegas. Here’s a case history that approaches double the size of the Supreme Court wrap. Although the Big Apple’s Plaza Hotel has many more stories (12) than the judicial building (3), their storylines are the same: While reconstruction commenced, each wanted to hide it while giving the public a glimpse of the final product. 60 SIGNS OF THE TIMES / NOVEMBER 2013 / Historic restoration architect Giulia Alimonti, from Howard Zimmerman Architects in Manhattan, knew she had a challenge. She wanted to cover the hotel while it was being renovated, but she lacked three things: artwork, a banner company and a fellow architect. She contacted Paul Britten, the

Table of Contents for the Digital Edition of Signs of the Times - November 2013

Signs of the Times - November 2013
ST Update
Technology Update
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review - Caldera Flow+ 2.0 software and its Version 9.20 RIP
Technology Review - KeyedIn™ Sign Edition software
New Products
Design Matters
Enter the ST Intl. Sign Contest!
Deep Thoughts
Temporary Vanity
LEDs: The Omnipresent Illuminators
Accessible Training
Advertising Index
Editorially Speaking

Signs of the Times - November 2013