Signs of the Times - December 2013 - (Page 54)
The Hands Have It
A roundup of
traditional and
new-school
signmaking
applications
By Steve Aust
Signmakingprofession. Many
is truly an underappreciated
laypeople perceive sign fabricators
as a wisecracking, hard-drinking,
temperamental lot that holes up in
their shops like mad hatters until
their latest project is finished.
Today, the equipment has largely
changed - and, hopefully, beliefs
about signshop alcohol consumption
have as well - but the unsung-hero
status of signmakers lingers. Wouldbe customers invariably ask signshops to produce designs free of
charge - and have even less compunction about subsequently taking
said design to a rival shop. Fine
artists and architects encounter no
such blasé attitudes about their
work. And this isn't doesn't even
address the onerous local codes
and ordinances that can delay, if not
outright hamstring, a shop's work.
Despite these impediments,
signmakers persist and, in many
cases, thrive. Whether painting
windows, or routing wood and
synthetic-wood panels, the sign
and environmental-graphic fabricators featured in this article embody
the precision and passion required
to execute a demanding client's
branding vision. And, they provide
further testimony to the powerful
promotion signage provides for a
fraction of the cost of traditional
advertising avenues. ■
Forever Young
We admire sports and the athletes who play them for many reasons. We love
the drama and competition. We admire the determination, power and grace
the athletes demonstrate. The thrill of cheering on our school or hometown
team elevates crowds into a state of near-collective euphoria.
Cheering for high-school and other youth teams, where the athletes
share your community, brings a far keener sense of intimacy among fans.
Momentous victories become virtual folklore decades, perhaps centuries,
after the game, and heroes become almost mythical legends.
A.E. Housman's poem, To an Athlete Dying Young, captures how heroic
young sportsmen are lionized for posterity for their on-field exploits.
However, great athletes don't have to die to gain a famous legacy. Halls
of fame abound for star prep athletes, and the Wilson, NY High School
Wall of Fame is a prime example. And, Signs of Gold's stately, gildedmahogany sign gives the exhibit well-deserved gravitas.
Francis and Stephen Lestingi, the father-and-son team who operate Signs of
Gold (Williamsville, NY), fabricated the sign from 1.25-in.-thick, handcarved
mahogany. They applied three coats of Jay Cooke's Sign Primer to the panel,
which they followed with two coats of T.J. Ronan high-gloss bulletin colors.
After having prepped the carved letters and graphics with LeFranc Charbonnel
slow size, the Lestingis adorned them with 23.5k goldleaf. They attached the
panel and ribbons with hidden hanger bolts and adhesive silicone.
54 SIGNS OF THE TIMES / DECEMBER 2013 / www.signweb.com
http://www.signweb.com
Table of Contents for the Digital Edition of Signs of the Times - December 2013
Signs of the Times - December 2013
Contents
ST Update
Technology Update
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - Universal Laser’s ILS9.75 and ILS12.75 platform lasers
Technology Review - CET Color’s 500K X-Press flatbed, UV-cure printer
New Products
The Hands Have It
Digital Print Update
The First Neon Sign in America
The USSC Design Awards
Advertising index
Editorially speaking
Signs of the Times - December 2013
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