Signs of the Times - January 2014 - (Page 12)

Te c h no lo gy U p date By Darek Johnson Outcast Kustoms Darek Johnson is ST's Senior Technology Editor/ Analyst. Email him at darek.johnson@ A big-truck body shop sells, designs, prints and installs large-format graphics. I f you enjoy Le Mans-style driving, cruise the 88-mile-long West Virginia Turnpike as it runs through the Allegheny and Cumberland mountains of the Appalachian Range. Drive it from Charleston to the North Carolina border, but don't stop there, because the road continues as I-77 South into Mooresville, NC, where Kelvin and April Locklear own and operate the K&L Collision Center and Outcast Kustoms, a commercial custom truck builder and vehicle-paint and wrap shop ( April and Kelvin are a youthful, just-right couple to photograph for a Southern Living magazine cover, or, even better, they're an accurate representation of the American business population that Peter Drucker had in mind. Drucker (1909-2005), a renowned management consultant, educator and writer, played a large part in forming modern business philosophies and practices. He said run a good business, support your community and treat your employees well. Kelvin and April Locklear own and operate K&L Collision Center Shop and Outcast Kustoms, a commercial custom truck builder, and paint and vehicle-wrap shop ( They also present their shop work on Discovery Channel's Velocity Network "Outcast Kustoms" reality series. Fleet-maintenance forum An Outcast Kustoms flyer arrived in my September 2013 emails. It advertised a fleet-maintenance forum, held in Mooresville on Outcast Kustom's Bristol Motor Speedway (Bristol, TN) design will capture any race fan's attention. The track hosts NASCAR Winston Cup, Busch, All Pro and Dash series races. Note the clean shop environment. 12 SIGNS OF THE TIMES January 2014 October 10. The flyer said "Learn About the Branding Power of Fleet Graphics, as sponsored by Outcast Kustoms and Roland DGA." The two companies said they'd exhibit advanced digital-print methods and fleet-graphic branding to national brand managers. See it as an educational event for the fleet-management industry that focused on the branding power of fleet graphics and wraps. My invitation to attend came via Andrew Oransky, Roland's senior director of marketing and product management. He said Outcast Kustoms was one of the best shops in this business, and that few companies could deliver such great results. Like most Rolanders, Andrew has high knowledge of digital printing, technology and cars (he has a few treasures in his garage),

Table of Contents for the Digital Edition of Signs of the Times - January 2014

Signs of the Times - January 2014
ST Update
Technology Update
Large-Format Design Strategies
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review - Agfa’s Jeti Titan X
Technology Review - Polytype’s NQ32 UV hybrid printer
Design Matters
New Products
Industry News
GableSigns’ Casino Signs
Dynamic Digital Signage Made Simple
Building Street Cred
Modern Sign Engineering
Advertising index
Editorially speaking

Signs of the Times - January 2014