Signs of the Times - January 2014 - (Page 14)
T e c h nology Upd at e
The "Feed Your Wild Side" super truck. Outcast Kustoms gained additional jobs
by correctly matching Jack Link's truck graphic colors to its brand colors.
is Outcast's most powerful Roland
printer to date. It both prints and
contour cuts graphics and applies
Roland's new, durable, Eco-Sol
MAX® 2 inks.
To April, ease of operation and
print speed is important, but she
brags of gaining more than one
customer by accurately producing
the correct brand colors with her
Design Strategies for Large-Format Graphics
By Dan Wilson
Dan Wilson, Roland DGA's associate
creative director, has worked in the
design field for 14 years and, for the
past seven years, for Roland DGA
(Irvine, CA), where he progressed
from senior graphic designer to art
director and, in 2012, to his present
position. Dan contributes to Roland's marketing
plans and oversees creative execution through all
media. He holds a BA in Art from Azusa Pacific University. Contact Dan at dwilson@rolanddga.com.
W
hen designing for large-format graphics, such
questions often arise as "What's the best color profile
to select for the design work?" or "What's the correct
resolution for a large photograph that will be viewed
from a distance of 30 ft.?" While such technical considerations are important, they only take your graphic
work so far. The most important factor for any successful graphic is the design itself. When designing
for large-format, consider these key points:
Define the graphic's purpose
Differences in the purpose of your graphic will significantly affect the design. For example, a graphic
that attracts tradeshow attendees to visit a booth
requires a different design approach than one that
conveys a product's function. Further, if a graphic is
to stand outside a tradeshow's main hall, and deliver
a message that's heavy with text and images, it may
14 SIGNS OF THE TIMES January 2014
Roland printers. She also emphasized that trucks often travel in
extreme weather conditions and
over long periods. "Even so, my
Roland inks hold up," she said. n
not grab the attention of attendees. You'll make
better design decisions when you first define the
graphic's purpose.
Present the message clearly
A large-format graphic's message should be instantly
readable. To accomplish this, define what the viewer
must understand first, second and third. Avoid trying
to deliver each message with equal emphasis because
such layouts result in competing visual elements and
appear busy or confusing.
Target your audience
This often comes naturally, but it's important to ask
the question formally. Clearly defining the audience
often leads to more creative and effective solutions.
Ensure all design decisions - from the graphic's overall personality to font choices, colors and imagery -
have the audience in mind, while representing the
brand for which you're designing.
Include a call to action
If the purpose is to get viewers to act - stop, go, read,
call or whatever - does the design state the action
clearly? Is it readable? Does it visually or verbally
suggest a viewer incentive? If your design can inspire
even a few viewers to take a single action, it is successful,
so be careful of asking viewers to do too much.
Combine a thoughtful approach to design with
quality technical production to create more compelling and valuable images for your clients and their
marketplace. By addressing the above design considerations, you can elevate your messaging - and your
graphics - to a higher level.
Table of Contents for the Digital Edition of Signs of the Times - January 2014
Signs of the Times - January 2014
Contents
ST Update
Technology Update
Large-Format Design Strategies
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review - Agfa’s Jeti Titan X
Technology Review - Polytype’s NQ32 UV hybrid printer
Design Matters
New Products
Industry News
GableSigns’ Casino Signs
Dynamic Digital Signage Made Simple
Building Street Cred
Modern Sign Engineering
Advertising index
Editorially speaking
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