Signs of the Times - January 2014 - (Page 22)
S t r ictly C o m m erci al
By Roger Cox
Roger Cox
is proprietor of House
of Signs (Frisco, CO).
Fueling the Fire
House of Signs crosses the country to enliven
a Virginia pottery studio.
M
inutes after having completed
a challenging, snowy outdoor installation west of Vail, CO, I fielded a
cell-phone inquiry from a potential
out-of-state customer who sought
a unique project. Cold and stiff from
working in a blizzard for several
hours, I was instantly warmed with
adrenaline as I heard the details of
this potential project. My creative
wheels were already turning.
Mike and Rose Faul were opening
Potter's Fire, a new, custom-pottery
studio in the historic district of
Herndon, VA. They were interviewing prospective craftspeople to create
a one-of-a-kind sign that would
reflect their future studio's uniqueness and high quality.
"We want to deliver a unique
handmade product, and all of our
marketing and branding should
reflect this high level of care and
concern that goes into each product
we sell," Mike said.
I was getting excited about the
possibility of working with a client
who appreciated the high caliber of
design and craftsmanship they saw
in our work and wished to convey
with their new business.
I went right to work that same
evening. I sent the Fauls photos of
The 2-D vector pots were
created in Rhino 3-D to get a
better sense of scale. The center
vase measures 22 in. tall.
House of Signs (Frisco, CO) fabricated this striking sign for a Virginia pottery studio
approximately 2,000 miles away.
a few recent projects not yet on our
website, along with information
about our processes, and budget
ranges for our custom work.
I sent photos of our sign for The
Olive Fusion, a gourmet cooking
store in Breckenridge, CO, which
solidified the deal. Mike wrote,
"The Olive Fusion Sign reflects
what we were thinking in our
minds' eye. That sign, more than
any other we've seen, depicts the
style, colors, tonal values and contrast ratios we would like to see in
both the logo and signage for the
business."
I also sold Mike and Rose on a
comprehensive branding package
to include logo development, business cards, a stationery package
and an e-mail signature block, all
of which was to be handled by our
new sister company, SignTech.
Design and permits
During our in-house, project-kickoff
meeting, Bruce Holisky, SignTech's
22 SIGNS OF THE TIMES January 2014
Table of Contents for the Digital Edition of Signs of the Times - January 2014
Signs of the Times - January 2014
Contents
ST Update
Technology Update
Large-Format Design Strategies
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review - Agfa’s Jeti Titan X
Technology Review - Polytype’s NQ32 UV hybrid printer
Design Matters
New Products
Industry News
GableSigns’ Casino Signs
Dynamic Digital Signage Made Simple
Building Street Cred
Modern Sign Engineering
Advertising index
Editorially speaking
Signs of the Times - January 2014
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