Signs of the Times - January 2014 - (Page 22)

S t r ictly C o m m erci al By Roger Cox Roger Cox is proprietor of House of Signs (Frisco, CO). Fueling the Fire House of Signs crosses the country to enliven a Virginia pottery studio. M inutes after having completed a challenging, snowy outdoor installation west of Vail, CO, I fielded a cell-phone inquiry from a potential out-of-state customer who sought a unique project. Cold and stiff from working in a blizzard for several hours, I was instantly warmed with adrenaline as I heard the details of this potential project. My creative wheels were already turning. Mike and Rose Faul were opening Potter's Fire, a new, custom-pottery studio in the historic district of Herndon, VA. They were interviewing prospective craftspeople to create a one-of-a-kind sign that would reflect their future studio's uniqueness and high quality. "We want to deliver a unique handmade product, and all of our marketing and branding should reflect this high level of care and concern that goes into each product we sell," Mike said. I was getting excited about the possibility of working with a client who appreciated the high caliber of design and craftsmanship they saw in our work and wished to convey with their new business. I went right to work that same evening. I sent the Fauls photos of The 2-D vector pots were created in Rhino 3-D to get a better sense of scale. The center vase measures 22 in. tall. House of Signs (Frisco, CO) fabricated this striking sign for a Virginia pottery studio approximately 2,000 miles away. a few recent projects not yet on our website, along with information about our processes, and budget ranges for our custom work. I sent photos of our sign for The Olive Fusion, a gourmet cooking store in Breckenridge, CO, which solidified the deal. Mike wrote, "The Olive Fusion Sign reflects what we were thinking in our minds' eye. That sign, more than any other we've seen, depicts the style, colors, tonal values and contrast ratios we would like to see in both the logo and signage for the business." I also sold Mike and Rose on a comprehensive branding package to include logo development, business cards, a stationery package and an e-mail signature block, all of which was to be handled by our new sister company, SignTech. Design and permits During our in-house, project-kickoff meeting, Bruce Holisky, SignTech's 22 SIGNS OF THE TIMES January 2014

Table of Contents for the Digital Edition of Signs of the Times - January 2014

Signs of the Times - January 2014
ST Update
Technology Update
Large-Format Design Strategies
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review - Agfa’s Jeti Titan X
Technology Review - Polytype’s NQ32 UV hybrid printer
Design Matters
New Products
Industry News
GableSigns’ Casino Signs
Dynamic Digital Signage Made Simple
Building Street Cred
Modern Sign Engineering
Advertising index
Editorially speaking

Signs of the Times - January 2014