Signs of the Times - March 2014 - (Page 86)

INDUSTRY NEWS B y Wa d e S w o r m s t e d t Wade Swormstedt is the publisher/editor of Signs of the Times magazine, celebrating his 30th year on staff. Roy Flahive Named CSA Executive Director The California Sign Assn. (CSA) has named Roy Flahive its new executive director, following a threemonth-long, statewide search. Flahive served CSA twice before as its president, during his 40+ years in the sign industry. Flahive's extensive volunteer roles have included work with the San Diego mayor's Sign Code Task Force, the San Diego Area Lighting Advisory Board, the California State Contractors License Board, the Underwriters Laboratories' Industry Advisory Committee, the Intl. Sign Assn., World Sign Assoc. and the Western States Sign Council (WSSC). He recently led CSA in engaging the California Energy Commission and the California utility companies in their ongoing work on Title 24 regulations. Most recently, Flahive represented WSSC while on the CSA board, and in that capacity, helped to coordinate joint WSSC/ CSA initiatives. Autodesk Completes Delcam Acquisition Autodesk, Inc. (San Rafael, CA) completed its acquisition of Delcam (Birmingham, UK), a supplier of advanced computer-aided manufacturing (CAM) software, on February 6. Delcam will operate as a wholly owned, independently operated subsidiary of Autodesk, with no significant changes planned for Delcam's business. Autodesk, Inc. provides 3D-design, engineering and entertainment software, and employs more than 7,300 people worldwide. Delcam has more than 30 offices worldwide and approximately 700 employees. Top Value Fabrics Celebrates 40th Anniversary Top Value Fabrics (Carmel, IN) is celebrating its 40th anniversary in 2014. Founded in 1974, it supplies textiles for the print-media, industrial and activewear markets. The company became 100% employee owned through an ESOP (Employee Stock Ownership Plan) in 2010. MagX Names Rogers National Sales Manager ISA and SEGD Defeat "70%" ADA Rule A new standard, which would have required American with Disabilities Act (ADA) signage to have a visual contrast of 70% between foreground and background, has been defeated, with the combined efforts of the Intl. Sign Assn. (ISA) and the Society for Experiential Graphic Design (SEGD). ISA states, "The mandate would have created tremendous difficulties in enforcement without any proof that it would benefit those it was designed to assist." ISA participated in the process for developing the American National Standard Institute's (ANSI) 2014 Edition of the Model Code for Accessible and Usable Buildings Facilities. The ANSI standards are used in the International Building Code, which serves as the basis for the ADA Accessibility Guidelines (ADAAG). Therefore, ANSI codes carry significant impact. "We are in favor of developing a standard that manufacturers and code officials understand, support and comply with willingly," said Teresa Cox, president of APCO Sign Systems and an ISA member. Cox represented ISA in the ANSI process. "Site conditions, particularly the type and intensity of lighting, have great impact on perceived contrast. Following that formula without considering site conditions would allow combinations that do not have enough contrast, and prohibit others that are perfectly legible when appropriate lighting is provided." 86 SIGNS OF THE TIMES March 2014 MagX America (Cincinnati) has named Elizabeth Rogers its national sales manager. She holds both a bachelor's degree from John Carroll Univ. and a Juris Doctorate from Ohio Northern Univ. Along with extensive sales, marketing and promotional experience, Rogers has also practiced law in Cincinnati and been admitted to the Ohio Bar Assn. In addition to its corporate offices in Cincinnati, OH, MagX has three warehouse operations in California, Georgia and Ohio, and a converting and fabricating facility in Ohio. In addition, MagX has manufacturing and distribution facilities in China, Europe, Japan and Vietnam. Ultraflex Named G-Floor Master Distributor As of January 2014, Ultraflex Systems Inc. (Randolph, NJ) has become the exclusive master distributor for G-Floor Graphic Products in North America. The commercial-grade, vinyl-flooring product is customizable with solvent and UV digital and screenprinting. It allows second-surface printing (preferred for most G-Floor products) or first-surface printing. Secondsurface printing on G-Floor allows much greater durability and versatility than traditional first-surface, printed floor graphics, Ultraflex states. G-Floor Graphic products are available in the following textures and thicknesses: Wood Grain Clear 35 mil, Wood Grain Clear 75 mil, Wood Grain Absolute White 75 mil, Ceramic Clear 75 mil, Levant Clear 75 mil and Diamond Tread Clear 75 mil. G-Floor products are sold on rolls (in 54-, 60- and 120-in. widths) and on sheets (in 48- and 60-in. widths). Ultraflex will stock each of the available G-Floor Graphic Textures.

Table of Contents for the Digital Edition of Signs of the Times - March 2014

Signs of the Times - March 2014
Contents
ST Update
Technology Update
Designing for Large Format
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review: Summa’s DC5 and DC5sx printers
Technology Review: PrinterEvolution Neo Series printers
Design Matters
New Products
Happiness Squared
They Speak the Language
The 2013 Lighting Survey
Ganassi Racing’s Green Light
Dynamic Digital Signage Made Simple, Part 3
Industry News
Advertising index
Editorially speaking

Signs of the Times - March 2014