Signs of the Times - April 2014 - (Page 26)

St r ictly E le c t r i c By Guy Brami Andiamo! Guy Brami is co-owner of Washington, DCbased Gelberg Signs Gelberg Signs fabricates signage for a prominent Washington, DC restaurant. E ven non-foodies know about Aaron McGovern's first restaurant, the world-renowned Russia House, located in Washington, DC's historic Dupont Circle, or his second venture, the Biergarten Haus, a German-style, beer-garden bar and restaurant located in DC's trendy H St. district. When McGovern approached us about designing and fabricating a sign for his third restaurant, we jumped at the chance. Alphonse, an Italian market and osteria (a wine bar that serves small plates of food), resides on Washington's hip, historic U St. We love this kind of project; this sign will become part of this city's iconography. Built for a prominent restaurateur, this sign will be seen by residents and tourists nationwide. The plan The Alphonse sign project posed many challenges. The new restaurant sits below the iconic Duke Ellington mural in the heart of the neighborhood. Across the street sits the historic Lincoln Theater and another D.C. dining fixture, Ben's Chili Bowl. Thus, the project had to stand out amidst other prominent signs. We felt uniquely positioned to handle this project. Gelberg also built the signage for the Lincoln Theater and Ben's Chili Bowl, so we have an appreciation for, and strong connection to, the community. Washington, DC's Gelberg Signs fabricated a blade sign for Alphonse, Aaron McGovern's newest eatery and market on the capital city's historic U St. It features exposed-neon channel letters and an LED-lit cabinet. Gelberg's initial design was inspired by a hand-drawn sketch McGovern provided. The rendering depicted a double-faced blade sign with marquee-style lighting. He wanted something that would fit the character of the neighborhood A schematic of the sign, which was originally sketched by hand. Originally, McGovern wanted marquee-style, incandescent lights on the sign, but the idea was scrapped due to cost. 26 SIGNS OF THE TIMES April 2014 while utilizing classic Italian design and the red, white and green of an Italian flag. We pursued McGovern's bladesign shape, but abandoned the marquee-bulb concept. Instead, we developed the sign's composition to feature exposed-neon border tubing and channel letters. We complemented this with an LED-backlit section. After a few minor tweaks, Gelberg settled on its final design and obtained a permit from the city building and D.C.'s historicpreservation office. Given the Capital City's dedication to preserving its history, it has exacting standards for maintaining the city's archi-

Table of Contents for the Digital Edition of Signs of the Times - April 2014

Signs of the Times - April 2014
Columns & Departments
ST Update
Technology Update
ISA Sign Expo 2014 – Making the most of it
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review: Roland’s SOLJET Pro 4 XF-640 printer
Technology Review: EFI’s VUTEk GS2000/3250 digital-hybrid printers
Sign Museum News
New Products
The 2014 Intl. Sign Contest
2nd Annual Readers’ Choice Award
For the Record
ISA Expo Adds SEGD Component
Surprising Evidence about Neon’s History
Editorially speaking
Advertising index

Signs of the Times - April 2014