Signs of the Times - April 2014 - (Page 4)

APRIL 2014 C O L U M N S & D E PA R T M E N T S 8 ST Update by Steve Aust Signmaker diary, Ken Long, LBJ Museum, Wrigleyville 16 Technology Update by Darek Johnson 18 20 ISA Sign Expo 2014 - Making the most of it by Dean Derhak 26 Strictly Electric by Guy Brami 36 LED Update by M. Nisa Khan, Ph.D 40 Software Update by Theresa Jackson 42 Technology Review by Chris and Kathi Morrison 44 Technology Review by Chris and Kathi Morrison 46 Sign Museum News by Tod Swormstedt 48 New Products by Wade Swormstedt and Darek Johnson 135 112 Native advertising: Believable? Vinyl Apps by Sergio DeSoto EDITORIAL Wade Swormstedt publisher/editor Darek Johnson senior technology editor/analyst Steve Aust senior associate editor Louis M. Brill technology contributor DESIGN & PRODUCTION Jeff Russ senior art director Linda Volz production supervisor Avoiding landmines Andiamo! Products Showcase: Ad specialties and signshop desktop printers SALES/MARKETING Murray Kasmenn senior vp/group publisher Phone: (770) 578-2577 Steve Duccilli senior vp of content Sandi Luppert marketing manager Louis Arneberg account manager Phone: (800) 654-5169 Ben Stauss account manager Phone: (513) 263-9363 Karen Jones directory & classified ad Advertising index LED driver utilization basics Adobe Creative Cloud updates Roland's SOLJET Pro 4 XF-640 printer EFI's VUTEk GS2000/3250 digital-hybrid printers Online auction now live! coordinator Editorially speaking by Wade Swormstedt No American Sign M(UC)eum CORPORATE Tedd Swormstedt president Tod Swormstedt American Sign Museum Christine Baloga audience development ST Ed i tor ia l Ad v is o r y B o a rd Mark Andreasson is the president and founder of Design Mike Ries joined Advertising Vehicles (Cincinnati, OH) shortly after its launch in 2003. He is a partner in the organization and the resident fleet-graphics expert. His primary roles encompass sales and client consulting. Jill Ayers is creative director at Design360 (New York, NY), Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, Vince Cahill, with more than 32 years in the print-technology Jared Smith is the president of bluemedia (Tempe, AZ), a graphics provider that specializes in vehicle and environmental graphics. Bill Dundas, a former ST technical editor, currently serves as Director of Technical & Regulatory Affairs for the International Sign Association (ISA). Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA). Christina Galgan is the Exterior Branding Manager for John Yarger, the third-generation owner of North American Signs, currently serves on the board of both the Intl. Sign Assn. and The Signage Foundation. Wendy Moeller, a community planning consultant who runs her own firm, Compass Point Planning (Cincinnati, OH), currently sits on the Signage Foundation's Board of Directors. Teresa Young, president/CEO of Sign Biz Inc., founded the and websites. She is a trustee of the American Sign Museum, past chairwoman of the Intl. Sign Assn. and immediate past chair of the California Sign Assn. Communications Limited (Boston, MA), which engineers, manufactures and installs signage and architectural elements. For more than 30 years, he's managed many notable worldwide projects. a design firm specializing in environmental-graphic, exhibit, print and web design. She served as designer of identification and wayfinding at Two Twelve Assoc. and senior designer of signage and retail branding at Gensler Studio 585. field, is the president of VCE Solutions (Waynesboro, PA), a consultancy that provides technical and marketing consulting and planning services for digital and analog printing and digital manufacturing OEMs and user companies. Walgreens (Deerfield, IL) and serves on the Board of Directors for the International Sign Association (ISA). CT), in 1983 with a commitment to artistry and innovation. director Mark Kissling director, book div. CUSTOMER SERVICE Call: (877) 494-0727 Mail to: SIGNS OF THE TIMES (ISSN 0037-5063) is published 12 times, monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 4212050, Fax: (513) 362-0317. Annual rate for individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Signs of The Times, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Signs of The Times, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Subscription Services: P.O. Box 1060, Skokie, IL 60076, Fax: (847) 763-9030. Memberships: Intl. Sign Assn., Alliance for Audited Media, American Business Press, Inc.

Table of Contents for the Digital Edition of Signs of the Times - April 2014

Signs of the Times - April 2014
Columns & Departments
ST Update
Technology Update
ISA Sign Expo 2014 – Making the most of it
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review: Roland’s SOLJET Pro 4 XF-640 printer
Technology Review: EFI’s VUTEk GS2000/3250 digital-hybrid printers
Sign Museum News
New Products
The 2014 Intl. Sign Contest
2nd Annual Readers’ Choice Award
For the Record
ISA Expo Adds SEGD Component
Surprising Evidence about Neon’s History
Editorially speaking
Advertising index

Signs of the Times - April 2014