Signs of the Times - May 2014 - (Page 4)

MAY 2014 C O L U M N S & D E PA R T M E N T S 8 ST Update by Steve Aust Coke sign saved, neighborhood signage, sign codes 14 Technology Update by Darek Johnson 16 Typography foe Wide-Format Design by Dan Wilson 18 Vinyl Apps by Dale Salamacha 24 Strictly Commercial by Francis Lestingi 32 Lighting Techniques by Marcus Thielen 40 The Moving Message by Wade Swormstedt 44 Technology Review by Chris and Kathi Morrison 46 Technology Review by Chris and Kathi Morrison 48 Design Matters by Jeff Russ 50 New Products by Steve Aust 103 104 Cover your assets with PDF/A Does it support the main message? The finial touch LED radiation characteristics DS in the health-care industry The Mutoh ValueJet 1617H printer CorelDRAW Graphics Suite X7 Typographic composition Product Showcase: Floor-graphic media and HDU/foamboards Advertising index Circling the wagons ST Ed i tor ia l Ad v is o r y B o a rd Mark Andreasson is the president and founder of Design Mike Ries joined Advertising Vehicles (Cincinnati, OH) shortly after its launch in 2003. He is a partner in the organization and the resident fleet-graphics expert. His primary roles encompass sales and client consulting. Jill Ayers is creative director at Design360 (New York, NY), Lawrin Rosen founded his shop, ARTfx Signs (Bloomfield, Vince Cahill, with more than 32 years in the print-technology Jared Smith is the president of bluemedia (Tempe, AZ), a graphics provider that specializes in vehicle and environmental graphics. Bill Dundas, a former ST technical editor, currently serves as Director of Technical & Regulatory Affairs for the International Sign Association (ISA). Kevin Stotmeister is president and CEO of Federal Heath Sign LLC (Oceanside, CA). Christina Galgan is the Exterior Branding Manager for John Yarger, the third-generation owner of North American Signs, currently serves on the board of both the Intl. Sign Assn. and The Signage Foundation. Wendy Moeller, a community planning consultant who runs her own firm, Compass Point Planning (Cincinnati, OH), currently sits on the Signage Foundation's Board of Directors. Teresa Young, president/CEO of Sign Biz Inc., founded the and websites. She is a trustee of the American Sign Museum, past chairwoman of the Intl. Sign Assn. and immediate past chair of the California Sign Assn. field, is the president of VCE Solutions (Waynesboro, PA), a consultancy that provides technical and marketing consulting and planning services for digital and analog printing and digital manufacturing OEMs and user companies. Walgreens (Deerfield, IL) and serves on the Board of Directors for the International Sign Association (ISA). Steve Aust senior associate editor Louis M. Brill technology contributor SALES/MARKETING Murray Kasmenn senior vp/group publisher Phone: (770) 578-2577 Steve Duccilli senior vp of content Sandi Luppert marketing manager Louis Arneberg account manager Phone: (800) 654-5169 Ben Stauss account manager Phone: (513) 263-9363 Karen Jones directory & classified ad coordinator CORPORATE Tedd Swormstedt president Tod Swormstedt American Sign Museum Christine Baloga audience development Editorially speaking by Steve Aust a design firm specializing in environmental-graphic, exhibit, print and web design. She served as designer of identification and wayfinding at Two Twelve Assoc. and senior designer of signage and retail branding at Gensler Studio 585. editor/analyst DESIGN & PRODUCTION Jeff Russ senior art director Linda Volz production supervisor Uncorking new business Communications Limited (Boston, MA), which engineers, manufactures and installs signage and architectural elements. For more than 30 years, he's managed many notable worldwide projects. EDITORIAL Wade Swormstedt publisher/editor Darek Johnson senior technology CT), in 1983 with a commitment to artistry and innovation. director Mark Kissling director, book div. CUSTOMER SERVICE Call: (877) 494-0727 Mail to: SIGNS OF THE TIMES (ISSN 0037-5063) is published 12 times, monthly by ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 4212050, Fax: (513) 362-0317. Annual rate for individuals in the U.S.A.: $46 USD. Annual rate for subscriptions in Canada: $77 USD (includes GST & postage); all other countries: $101 (Int'l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2011, by ST Media Group International Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Cincinnati, OH and at additional mailing offices. POSTMASTER: Send address changes to: Signs of The Times, P.O. Box 1060, Skokie, IL 60076. Change of address: Send old address label along with new address to Signs of The Times, P.O. Box 1060, Skokie, IL 60076. For single copies or back issues: contact Debbie Reed at (513) 263-9356 or Subscription Services: P.O. Box 1060, Skokie, IL 60076, Fax: (847) 763-9030. Memberships: Intl. Sign Assn., Alliance for Audited Media, American Business Press, Inc.

Table of Contents for the Digital Edition of Signs of the Times - May 2014

Signs of the Times - May 2014
Columns & Departments
St Update
Technology Update
Typography Foe Wide-Format Design
Vinyl Apps
Strictly Commercial
Lighting Techniques
The Moving Message
Technology Review: The Mutoh ValueJet 1617H printer
Technology Review: CorelDRAW Graphics Suite X7
Design Matters
New Products
Advertising Index
Editorially Speaking

Signs of the Times - May 2014