Signs of the Times - June 2015 - 79

Big-Business Design

Keith Denny began his design education with three years of instruction from Bucks Co. Community
College, Kutztown Univ. and the
Hussian School of Art. His sign
career commenced at Capital Electrical Adv. (Lansdale, PA), which
later became Capital Manufacturing, where he became art director
and worked for 18 years. After
stints at DVS and East Coast Sign,
he became design director and coowner for Cima Network (Montgomeryville, PA), which he operates
with Bill Lockett.
"I have to say I do miss the
hands-on experience of designing
with pencil and markers, tracing
letters with an enlarger, and
transferring an image to vellum,"
Denny recalled. "I learned about
design spacing, proportion and
structure this way. I can't imagine
working without current technological capabilities, though."
He believes automation has
enhanced signs' capabilities; he
said, "Signs have become true
works of art that exude a business'
personality as well as identify its
name. Materials and construction
have become much more sophisticated, and more textures, colors
and patterns are available that
integrate well with architecture."
A large amount of Cima Network's work involves servicing
large companies. Auto-parts retailer
Pep Boys is one of its most prominent clients. With such a customer,

Denny said his work primarily
involves devising early conceptual
drawings using CorelDRAW X7
software that include the sign
and its surrounding structures.
Documentation of detailed square
footage is essential to ensure both
clients and municipal-code administrators are both well informed,
he said.
Cima's work for Pep Boys requires
that Denny interact with their
project, construction and architectural managers. Pep Boys provides
CAD drawings of a location's
construction plans, retrofit design
or rebranding plan. After performing comprehensive zoning and

building-code reviews, Cima will
complete the sign package.
Early in it's relationship with
Pep Boys, Cima developed a "family" of signs that created standards
for all future locations' specs. Cima
has completed more than 200 Pep
Boys sign rebrands during the past
five years. During 2015, Denny
said Cima will complete 50 to 60
more.
"Rebranded locations are the
most difficult to work because of
their renovations," he said. "We
send a team to the sites to perform
a survey, which involves installation, design and engineering teams
collaborating to determine how
to best position the signage to be
effective while respecting structural
integrity."
Confirming or creating electrical
access for LED-sign wiring is another
key facet. And, naturally, many
retrofits involve removal of neon
or fluorescent tubing, which involves
removing transformers, tubing and
other remnants and installing new
façade covers that accommodate
new tubing. For many retrofits,
Cima designs fascia structures
with Mitsubishi Plastics' Alpolic
composite material that's installed
over the stores' existing canopies.

SIGNS OF THE TIMES www.signweb.com 79


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Signs of the Times - June 2015

Table of Contents for the Digital Edition of Signs of the Times - June 2015

Columns & Departments
Signs of the Times - June 2015 - Intro
Signs of the Times - June 2015 - CT1
Signs of the Times - June 2015 - CT2
Signs of the Times - June 2015 - Cover1
Signs of the Times - June 2015 - Cover2
Signs of the Times - June 2015 - 1
Signs of the Times - June 2015 - Columns & Departments
Signs of the Times - June 2015 - 3
Signs of the Times - June 2015 - 4
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Signs of the Times - June 2015 - BI3
Signs of the Times - June 2015 - BI4
Signs of the Times - June 2015 - BI5
Signs of the Times - June 2015 - BI6
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Signs of the Times - June 2015 - 48
Signs of the Times - June 2015 - BI1
Signs of the Times - June 2015 - BI2
Signs of the Times - June 2015 - 49
Signs of the Times - June 2015 - 50
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Signs of the Times - June 2015 - Cover3
Signs of the Times - June 2015 - Cover4
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