Signs of the Times - June 2015 - BI2

WEDNESDAY, JULY 15
11:00 AM - 11:30 AM

APPAREL DECORATION BASICS
SPEAKER: Terry Combs, Equipment Zone
Having a solid grasp of the garment-decoration process can be a huge
competitive advantage for a promotional products distributor-equipping
you with the know-how to choose good contractors while paying the
right price and getting the quality you expect. Let a decorating veteran
walk you through everything you need to know, so you can:
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EDUCATION

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Your trade show pass includes access to two half-day workshops
and all educational seminars in the Graphics Central Theater.
Plus, you'll have free access to ASI's educational program,
featuring keynote speaker Peyton Manning on July 16 as
well as sessions on starting a promotional products business,
marketing, sales, design, and more. A full schedule can be
found at www.asishow.com/shows/2015/Chicago.

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11:45 AM - 12:15 PM

APPAREL SPECIAL EFFECTS
SPEAKER: Greg Gaardbo, Shockwaves Promotional Apparel
Tired of the same screen-printed and embroidered shirts? By combining
different special effects in the same job, you can show your clients an
almost endless variety of creative options. You'll not only discover how
to make your garments stand out, you'll also learn techniques like:
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TUESDAY, JULY 14

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9:00 AM - 11:55 AM

SCREEN PRINTING BASICS:
YOUR CRASH COURSE TO RUN A T-SHIRT BUSINESS
SPEAKER: Terry Combs, Equipment Zone
During this intensive workshop, you'll ﬁnd out everything you need to
know about the screen-printing process and how to launch (or improve!)
a proﬁtable garment-printing operation. A professional trainer with 35
years of experience will enlighten you on everything from start-up costs
and must-have equipment to setting up a four-color job in ﬁve minutes.
Plus, you'll glean insight on:
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The importance of the screen
Art programs and customer artwork
Film output and screen exposure
Preparing screens for the press and more

SPEAKER: Darek Johnson, Signs of the Times

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Creating and processing images-covering image types,
RIPs, color basics and light sources
Selecting an inkjet printer-with overviews of machines,
print quality and print permanence
Understanding consumables, speciﬁcally inks and media
(including textiles)
Exploring other digital print choices, including
small-format and promotional-item printing.

Embroidery with 3-D sewing effects
Screen printing combined with embroidery
Screen printing with multiple specialty inks, including
blister base, foil, discharge and clear base
Sublimation combined with heat-applied sequins
Sublimation on dark fabrics

1:15 PM - 1:45 PM

DISCHARGE PRINTING
SPEAKER: Dave Gehrich, Atlas Screen Supply Company
With its soft hand and vivid colors, discharge printing has become
increasingly popular. But it's also regarded as a hassle for many shops
because of the odor and waste it creates. In this informative session,
you'll learn about a new single-component ink technology that eliminates
these problems and gives you a competitive edge. Also covered:

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Listen in as a Signs of the Times' senior technology editor presents a
real-world view of large-format digital printing. This interactive session
will be ﬁlled with practical information on understanding the market and
costs, decoding digital language, and mastering image editing software.
Other can't-miss topics include:

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GROW YOUR BUSINESS:
ALL ABOUT LARGE-FORMAT DIGITAL PRINTING

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1:30 PM - 4:25 PM

Make sense of setup charges
Understand the capabilities and limitations of different
decoration techniques
Interview and ﬁnd the right contract decorators
Provide your contract decorators with the most helpful guidance and more

Understanding the different types of discharge inks
used for screen printing garments
Creating designs that capitalize on the vivid color
unique to discharge printing
Learning how to produce great discharge prints
Finding out what production modiﬁcations may be
required to get the best results
Effectively marketing this technology to your clients

2:00 PM - 2:30 PM

FIND CUSTOMERS VIA SOCIAL MEDIA
SPEAKER: Aaron Montgomery, Coastal Business Supplies Inc.
Designed for social media novices, this can't-miss session offers compelling
proof for why it's so crucial to be social, how to go about it, and what
tools are available to make the puzzle easier to solve. Most important,
you'll discover how to build a social media plan and test to see what
actually works. You'll also ﬁnd out:
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Which social media platforms are right for you
How to make the social media process less time-consuming
What insights can be gleaned about your customers through social media
How often you should be posting for social media success

SPEAKERS

Terry Combs
Equipment Zone

Darek Johnson
Signs of the Times

Greg Gaardbo
Shockwaves
Promotional Apparel

Dave Gehrich
Atlas Screen
Supply Company
http://www.asishow.com/shows/2015/Chicago http://www.asishow.com/shows/2015/Chicago
Signs of the Times - June 2015

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