Signs of the Times - June 2016 - (Page 24)

St r ictly E le c t r i c Harold Dodd is the sales and businessdevelopment director for Plastic Arts Sign. Co. (Pensacola, FL). By Harold Dodd Reeling in the Big Fish Building North Florida's largest on-premise freestanding sign M aria Goldberg, an executive at Pensacola, FL's The Fish House, approached me in January 2015 about producing and installing a new "iconic landmark sign" for the restaurant. After an initial meeting with the client, I sought input from Pensacola's planning department and building officials to determine permissible height and square footage for the sign. We also inquired about applicable restrictions in place because the property was located within Pensacola's historic district. The property where the client wanted the sign had an SSD zoning designation that made it subject to different criteria and restrictions than other properties in the vicinity. We scheduled another meeting with the client to brainstorm our shared vision for the sign. After another half-dozen summits to present and evaluate various concepts and renderings, Goldberg provided her own conceptual drawing and said, "This is the direction we want to go with this." A discussion of pricing estimates followed. This job clearly presented an opportunity to fabricate a once-in-a- Following a concept drawing provided by Maria Goldberg, an executive for The Fish House, Plastic Arts developed this schematic using Gerber Composer 5.0 software. 24 SIGNS OF THE TIMES June 2016 Plastic Arts Sign Co. (Pensacola, FL) fabricated this sign for Pensacola's The Fish House. According to Harold, it's one of the largest signs in northwest Florida. lifetime project, both for me and for Plastic Arts Sign Co. My role is far more than that of a sales rep; it's my job to facilitate transforming a customer's vision from concept to tangible outcome. A pretty face Our design department used Gerber Composer 5.0 software to finalize design and pre-engineering, and create production/routing files for our Gerber Sabre 408 CNC router. Next, we cut out faces, backs and returns from .090-gauge aluminum on the Sabre for the Fish House's open-faced channel letters. This included 684 1.5-in.-diameter holes for the LED-bulb sockets. Then, Plastic Arts routed the faces, backs The shop cut out letter faces, returns and backs on its Gerber Sabre 408 CNC router.

Table of Contents for the Digital Edition of Signs of the Times - June 2016

Signs of the Times - June 2016
Columns & Departments
ST Update
Technology Update
Tips for Effectively Marketing Your Signs to Millenials
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - The Summa F Series F2630 Flatbed Cutter/Router
Technology Review - The Durst Rhotex 180 TR
Shop Opps
Sign Museum News
New Products
Second Generation
Undertaking Monumental Tasks
The Light of Our Lives
Cool Digital Printers
Enter ST’s Vehicle Graphics Contest
Advertising Index
Editorially Speaking

Signs of the Times - June 2016