Signs of the Times - June 2016 - (Page 42)
Shop O ps
Dale Salamacha
is co-owner of
Media1/Wrap This!
(Longwood, FL).
By Dale Salamacha
Truly, We Say (Part One)
He's got the whole world in his sign.
W
hen a longstanding client,
Truly Nolen Termite & Pest Control,
called my Media1 (M1) partner,
Damon Coppola, to arrange a
meeting to discuss their latest
signage project, he wasn't quite
expecting to return with an extraordinarily creative request.
The global pest-control company
had just acquired a two-story building adjacent to I-4, a 132-mile highway that connects Daytona Beach
to Tampa Bay while cutting through
Orlando. It's near upscale shopping
malls, downtown Orlando and
Universal Studios, and was simply
begging for a custom sign that
would amplify Truly Nolen's
visibility.
A pair of competing pest-control
companies flank the new Truly
Nolen facility - both of which
feature unique 3-D signs that M1
built. With Florida's hot, humid
weather, and the many-legged critters
who thrive in it, pest control means
big business here. The competition
drives these companies to invest
in vehicle wraps for their massive
fleets, as well as prominent storefront graphics to stand out against
their competition. As such, pestcontrol companies remain one of
the biggest sectors of our business.
Truly's story
At 60 years of age, and with only
$500 to his name, Truly Wheatfield
Nolen founded his pest-control
company way back in 1938 in
Miami Beach, FL. Starting a new
business as America recovered
from the depths of the Depression
must have seemed daunting, but the
company grew post-World War II
thanks to large fumigation jobs.
His son, Truly David Nolen, followed in his father's footsteps and
opened his first location in 1955
in Tucson, AZ. Today, the company
remains based in Tucson and
boasts locations throughout the
US and 59 countries globally; the
company surpassed $100 million
in sales in 2012. Their now worldfamous signature "Mouse Cars"
Media1 designed, fabricated and installed a landmark sign for Truly Nolen's (a
global pest-control company) new training facility near Orlando. The customer has
a history of investing in memorable environmental graphics and ordered a stately
sign that reflects its status.
42 SIGNS OF THE TIMES June 2016
(small cars, usually VW Beetles),
still sport bright yellow graphics,
giant ears, a tail and whiskers.
Obviously, they're not afraid to
authorize edgy advertising.
This new building is slated to
serve as Truly Nolen's International
Training Center and will host
instructional events for franchisees
worldwide. A conventional pylon
sign wouldn't suffice. Truly Nolen
representatives shared their design
concept with Damon: a 30-ft.-tall,
single-pole pylon sign that features
their famous mouse logos on both
sides, an outer "orbit ring" of secondary text and, to demonstrate
their worldwide reach, the Earth's
globe as a central focal point.
Engineering plans
David Nicks, M1's technical
designer, embarked upon transforming the client's vision into
something we could build. When
he'd finished, the plan included
an 8-ft.-diameter globe that's surrounded by a 12-ft.-diameter outer
"orbit ring" that contains secondary
text, as well as equator and primemeridian rings that would engulf
the globe and support two 5 x
10-ft. mouse logos on either side.
We consulted with Brett Sauers of
San Diego-based Sullaway Engineering to perform the engineering
calculations for this beast. Signs in
central Florida require a 130-mph
wind-load rating. We knew the
foundation footers for a sign this
would be massive, but we were
surprised by the size - 11 x 11 x
6 ft., with 35 cu. yds. of concrete
needed to fill it. We obtained the
permit without any major objections - our 15 pages of calculations
provided ample documentation,
and we sailed through the permitting process in two weeks. We
were ready to build.
Table of Contents for the Digital Edition of Signs of the Times - June 2016
Signs of the Times - June 2016
Columns & Departments
ST Update
Technology Update
Tips for Effectively Marketing Your Signs to Millenials
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - The Summa F Series F2630 Flatbed Cutter/Router
Technology Review - The Durst Rhotex 180 TR
Shop Opps
Sign Museum News
New Products
Second Generation
Undertaking Monumental Tasks
The Light of Our Lives
Cool Digital Printers
Enter ST’s Vehicle Graphics Contest
Advertising Index
Editorially Speaking
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