Signs of the Times - June 2016 - (Page 66)

SECOND GENERATION A new wave of digital signage shows its face in Times Square. By Louis M. Brill E very major form of sign illumination has had its day in Times Square: incandescent lighting, neon and backlit plastic screens. In 1996, Morgan Stanley's installation of a three-tiered message center, built by Daktronics (Brookings, SD), created a new signature look for digital signage in Times Square by introducing LED-lit signage and video displays. Every year since, additional LED signs have debuted throughout Times Square. Now every major sightline along Broadway and 7th Ave., as they intersect the square, is covered with LED message centers or video displays. Many 66 SIGNS OF THE TIMES June 2016 Photo by Scott Lewis One of the largest billboards in the US, this display fills the block-long façade of the Marriott Marquis. Ninety percent of the billboard promotes Disney Broadway shows, and the bottom right-hand corner touts T-Mobile, which operates a retail store directly below the sign. of these digital displays are now more than 10 years old. They have suffered the ravages of time, weather and obsolescence - and all but demand makeovers. A few of these are now legacy signs whose displays are recognized worldwide, and while some have been removed to make way for new digital displays, such as the Kodak and Bank of America signs, others have been upgraded with new digital-sign technology or remade as clones of their original signfaces (examples include ABC's SuperSign and NASDAQ's cylindrical sign face). Other legacy signs, such as Coca-Cola's LED board, have incorporated a design makeover, and still more have made their debut in Times Square, commanding attention from locals and visitors alike. Morgan Stanley's digital voice The Morgan Stanley world headquarters' digital signage first appeared in 1996. This sign project was

Table of Contents for the Digital Edition of Signs of the Times - June 2016

Signs of the Times - June 2016
Columns & Departments
ST Update
Technology Update
Tips for Effectively Marketing Your Signs to Millenials
Vinyl Apps
Strictly Electric
LED Update
Software Update
Technology Review - The Summa F Series F2630 Flatbed Cutter/Router
Technology Review - The Durst Rhotex 180 TR
Shop Opps
Sign Museum News
New Products
Second Generation
Undertaking Monumental Tasks
The Light of Our Lives
Cool Digital Printers
Enter ST’s Vehicle Graphics Contest
Advertising Index
Editorially Speaking

Signs of the Times - June 2016