Signs of the Times - June 2016 - (Page 8)
S T U P D AT E
More City Scenes:
ST's May issue (see page 60) featured the perspectives
of Tube Art Group (Seattle) and Ortwein Signs (Chattanooga, TN) that discussed signage trends in their
local markets. Here are insights from Gregg Hollenberg,
president and CEO of National Signs (Houston, TX),
about developments for the sign industry in "Space City".
How long has National Signs been in business? How
has its scope of work evolved over time? How many
sq. ft. are your facilities, and how large of a staff?
If you operate more than one facility, what is the
purpose of each?
National Signs was founded in 1992 and has grown to
be the largest sign company in Houston. National Signs
has a 60,000-sq.-ft. facility that's located in Houston's
Inner Loop, minutes from downtown, the Galleria and
the Medical Center. That proximity has allowed us
to grow and serve some of the largest institutions and
companies in Houston. Today we have almost 100
employees in all phases of development, manufacturing
and installation. Approximately 60% of our projects are
located within a 50-mile radius of downtown Houston,
with 85% of our work located in Texas and Louisiana.
What are some particular regulations that make
working in Houston unique, or challenging, in comparison to other markets?
Houston is a large, growing city with a strong business
community. Certain signage restrictions have impacted
the ability of these businesses to maximize the effectiveness of their signage. For example, a gas station can
only have one LED-illuminated, gas-price-changing
sign on its property, no matter how big the property
or how many entrances. In addition, a road's classification impacts the type of signage that a business or
institution may have.
Have you noticed any trends in types of signs customers are ordering? More electronic displays, more
monument signs, more comprehensive wayfinding/
ADA? Anything else of note?
8 SIGNS OF THE TIMES June 2016
Certainly we are noticing an increased proliferation
of LED illuminated signage. National Signs uses LEDs
to illuminate its monuments and pylons almost
exclusively. We are seeing an increase in the use of
neon for decorative and aesthetic purposes for a classic,
retro look. The other trend that has been made possible
by LEDs is thinner-profile signage with different kinds
of lighting features. Included in this is the increased
use of RGB lighting.
Have you noticed anything different in each local
economy that has influenced the work you do?
If so, what?
In Houston, it's hard to ignore the price of oil. While
our economy has diversified greatly since the last oilmarket downturn, the oil industry still represents a
significant portion of jobs and spending. We have definitely seen a slowdown from these clients. However,
in its place we have seen an uptick in spending by
institutional organizations, including healthcare
(National Signs is only a couple of miles from the
enormous Texas Medical Center), schools (both K-12
and post-secondary) and governmental entities (including
local municipalities, the Port of Houston and the
Houston Airport System). Overall, despite low oil
prices, the Greater Houston Partnership expects positive job growth in Houston for 2016.
Table of Contents for the Digital Edition of Signs of the Times - June 2016
Signs of the Times - June 2016
Columns & Departments
Tips for Effectively Marketing Your Signs to Millenials
Technology Review - The Summa F Series F2630 Flatbed Cutter/Router
Technology Review - The Durst Rhotex 180 TR
Sign Museum News
Undertaking Monumental Tasks
The Light of Our Lives
Cool Digital Printers
Enter ST’s Vehicle Graphics Contest
Signs of the Times - June 2016